7 Ways to Increase Your Attorney Website Conversion Rate-Featured.jpg

7 Ways to Increase Your Attorney Website Conversion Rate

Your website is your law firm's most important marketing asset. It's where potential clients go to learn more about your firm, and it plays a huge role in the decision about whether or not to contact you for a consultation.

Your attorney website can be a lead-generation powerhouse for your law firm. But, it's important to realize that not all law firm websites are made equal. In fact, many attorney websites are so poorly designed and written that they actually drive potential clients away.

So, how can you make sure that your law firm website is driving conversions? Here are some essential tips:

#1. Make sure your website is mobile-friendly

In today's world, more and more people are using their smartphones and tablets to browse the internet. That's why it's absolutely essential that your law firm website is mobile-friendly. If it's not, you're likely losing a lot of potential clients.

Does your website pass the mobile-friendliness test? There are a couple of things you can do to find out.

First, check out your website using your own smartphone. Does it look good? Is it easy to navigate? Are you able to click on buttons easily? If not, you need to make some changes.

Second, use Google's Mobile-Friendly Test tool. Just enter your website's URL and Google will tell you if your site is mobile-friendly or not.

If your website isn't mobile-friendly, make the necessary changes as soon as possible. You can't afford to lose potential clients to the wrong law firm web design.

#2. Make it easy for visitors to contact you

Once someone lands on your website, you want to make it as easy as possible for them to get in touch with you. That means having your contact information prominently displayed on every page of your site.

Your law firm's contact information should include your:

  • Phone number
  • Email address
  • Physical address

If you have a contact form on your website, make sure it's easily accessible and that the form itself is easy to fill out. The last thing you want is for potential clients to give up because they can't figure out how to get in touch with you.

#3. Use persuasive language

Your website content should be written in persuasive language that convinces potential clients to contact your law firm.

Some things to keep in mind as you're writing your content:

  • Use active voice
  • Avoid jargon
  • Make sure your content is easy to understand
  • Tell a story
  • Use emotion
  • Focus on the client's needs
  • Use strong calls to action

If you're not sure how to write persuasive website content, consider working with a professional Content Marketing Specialist at Marketing 360®. They can help you create content that turns website visitors into clients.

#4. Include testimonials and reviews

One of the best ways to persuade potential clients to contact your law firm is to include testimonials and reviews on your website. These are third-party endorsements that can be incredibly powerful in influencing someone's decision.

Make sure to include testimonials from both clients and other attorneys. And, if you have any online reviews, be sure to showcase them prominently on your law firm website.

One great way to do that is by using the Top Rated Local® reviews widget, which makes it easy for your visitors to read your reviews from across the web.

#5. Use compelling visuals

People are visual creatures. That's why it's so important to use compelling visuals on your law firm website.

Some things you can do to add visual interest to your site:

  • Use high-quality images
  • Include videos
  • Add infographics
  • Use graphs and charts

Make sure your website is visually appealing and easy on the eyes. Otherwise, you risk losing potential clients before they even get to your amazing content.

#6. Make sure it loads quickly

No one wants to wait around for a website to load. If yours takes too long, you'll likely lose potential clients before they even get a chance to see your site.

How can you tell if your website loads quickly enough? Use Google's PageSpeed Insights tool. Just enter your URL and Google will give you a report on your website's speed.

If your website doesn't score well, there are a few things you can do to improve its speed, including:

  • Optimizing images
  • Compressing files
  • Caching pages
  • Reducing redirects

Not only do faster-loading web pages provide a better user experience for your visitors, but they can also help with your organic visibility on search engines.

#7. Choose a clean, simple web design

Your law firm website's design should be clean and simple. That doesn't mean it has to be boring — just that it should be easy to navigate and free of any clutter.

Some things you can do to create a clean, simple web design:

  • Use plenty of white space
  • Choose a limited color palette
  • Use clear, easy-to-read fonts
  • Keep the navigation simple
  • Make sure your website is responsive

A well-designed website will not only be more visually appealing, but it will also be easier for potential clients to use. And, that can make all the difference when someone is trying to decide whether or not to contact your law firm.

Your law firm website is the foundation of your marketing strategy. By following these seven tips, you can create a website that's designed to convert.

The Marketing 360® attorney marketing platform has everything you need to manage and grow your law firm, including tools to help you build a convertible website, drive exclusive law firm leads, outrank your competition on search engines, connect with your community on social media and so much more.

Learn more and see our plans and pricing.