Organic visibility is everything nowadays.
Visibility is essential to the success of any business online, and although there are a lot of ways that you can pay to make your business visible online, your long-term success depends on your organic visibility.
Organic visibility, which is earned through SEO (search engine optimization), means ranking on page one for relevant search terms without having to pay an arm and a leg for ads. When you have organic visibility, every click is a free lead.
These days, when someone searches online for a business or a product, the chances of them looking past the first few listings are small, and the chance of them looking past the first page is practically nonexistent. This means that if you’re not on page one of the SERP (search engine results pages), your business may as well not exist online at all.
There are so many things that can impact the SEO of your website and your organic rankings online, from the relevancy of your keywords to the frequency at which you publish new content. But there’s one thing that’s often overlooked — site speed!