So you've just launched your brand-new website, and you're anxious for new customers to start rolling in, or want to make sure your existing customers can still find you online.
What some business owners don't realize is that web users need to be able to find you online before they become a customer. Since the very beginning, web users have favored websites that show up higher in search results, as they want to find the information they need fast.
Showing up on the first page of search results has become even more difficult as search engines have adapted to increased browsing on mobile devices, more ad space and tougher competition as more and more businesses are getting online.
That being said, following SEO best practices is critical to building your online presence and attracting customers to your newly launched website. Below are six critical SEO actions to take before you launch your new site or as soon as possible afterward to give your website the best chance to rank against the competition.more
When people think of digital marketing, they often think of digital advertising campaigns, SEO or social media marketing. What people often don’t think of is text message marketing, or SMS marketing as it’s sometimes called.
Lots of small businesses overlook text message marketing as a viable marketing strategy, but there are many reasons to start taking advantage of it for your business. Here are just a few.more
Some websites work like service stations.
People who stop off pick a safe-looking place to buy fuel and snacks — maybe some beer. They grab what they need and get back on the road.
Then there are websites that are like four-star hotels. People come to stay. They settle in, explore, enjoy the experience of just being there. They tell their friends and come back again and again because they love the personable concierge, luxurious spa and decadent food.
Which place comes closest to describing your website? Is it a basic template where people come primarily to get your contact information? Or is it an aesthetically pleasing, multi-layered hub that gives visitors a thorough experience of your brand?
The latter may seem like a lot of work, but it doesn't have to be. Here are a few things you can do to make your website more inviting.more
When a new prospective customer is introduced to your business for the first time, the first place they’ll often go is to your About Us page to learn more about your business and the services or products you offer.
About Us pages are important, but they’re also some of the most overlooked pieces of content on a small business website, because business owners often see them as less necessary than service pages and products pages.
Here are a few reasons why it's important to have an About Us page on your small business website.more
Having a beautiful website is great. But at the end of the day, even the most beautiful website isn’t worth all that much if no one sees it.
There are billions of websites. In order for your small business website to be effective, it needs to be visible to your customer base.
Search engine optimization (SEO) is a key part of making your website more visible on search engines, like Google and Bing. And although organic visibility requires ongoing content creation and optimization, it starts with your website.
Website builders make it easier — and more affordable — than ever before to build a great website for your business, but it’s important to make sure that any website builder you choose is set up for SEO success.more
Design your website so that it ranks!
It doesn’t matter how much money you spend on hiring a professional to design your website, nor does it matter how much time and energy you put into designing your own website. If it doesn’t rank well in the SERP (search engine results pages), no one is going to see it. And, if no one sees it, why have a website at all?
A lot of people are under the misconception that SEO (search engine optimization) is only about producing content regularly and strategically using the right keywords. These things are undoubtedly important to the online visibility of your website, but true SEO success starts with the design of your website itself.
There are so many aspects of your website that can affect its ranking in the SERP, from your content to the mobile responsiveness of your site.
Getting the design of your website right is an important part of the SEO puzzle. But, how do you design a website that pleases both search engines and users? Here are a few tips to help.more
Every roofing company needs a great roofing website. It’s your main hub online, and it will often be the first impression a prospective customer has about your roofing company.
But, knowing that you need an effective roofing website and actually having one are two very different things. And, even with the best, most intuitive website builder, it’s not always easy to know where to get started when building your own roofing website. That’s why I’ve come up with a few roofing website design ideas to inspire your website.more
White space — is it a waste of space or a valuable design tool? It really depends on who you ask.
A lot of website owners see it as the former — a missed opportunity for more images, videos or text that’s left empty for no real reason.
But, designers know differently. They know that white space can be an essential tool for creating an effective web design.more
Most small businesses face stiff competition. Consumers have a lot of options these days, and they need a reason to choose you over the many other businesses that could meet their needs.
Having great reviews is one of the most impactful things you can do to earn consumers’ trust and make your business stand out from the crowd. Unfortunately, though, reviews don’t just happen on their own.
Your average consumer probably won’t write a review without being asked, no matter how great the experience you provided was.
The glaring exception to this rule is unhappy customers, who will often share a bad experience far and wide. Without any kind of active reviews management on your part, it’s normal for your online reputation to paint an unfairly negative snapshot of your business.
For a better, more accurate picture of your business, you need to take reviews management in your hands and start getting more reviews. Here’s how.more