From getting five-star reviews to staying top of mind with monthly newsletters, email marketing is a fantastic tool for many small businesses. But, it’s highly underrated, and a lot of small businesses don’t understand how valuable it can be. Here are just a few of the many reasons to start using email marketing.more
Every auto shop needs a website, but not all auto websites are made equal. It does you no good to have an auto shop website that doesn’t convert your visitors into leads. Here’s a quick guide to help you design a more effective, more converting auto shop website.more
Your website has an important job: communicate your brand’s message and get users to convert. How you define a conversion might differ; you might classify a conversion as a direct purchase, or by a user clicking through to another page.
No matter what your ultimate marketing goal is, you want to do everything in your power to make sure your website is doing its job effectively. Have you considered adding video content to help drive conversions? If not, then read on.
Video is not only changing the way websites are built, but also how users interact with websites, browse, convert, and more. The number of people watching videos online only continues to grow. In fact, video is predicted to make up approximately 80 percent of all global traffic by the end of 2019. More people are interacting with brands that create video content consistently, and many consumers now expect to learn about products or services through a brand video. Forty-three percent of consumers...more
As a business owner, you work hard to provide excellent customer service for your clients. You may have perfected your customer service on the job, but what about on the internet? Your online presence is essentially an extension of your business, and online reviews bring extra opportunities to build relationships, solve problems and improve your business’s reputation.more
Just like a property needs curb appeal to bring in buyers, a website needs the right imagery and content to capture website visitor's attention. See four things you should include on your real estate website to attract more visitors, and turn them into clients.more
The great thing about website builders — like Websites 360® — is that they make it possible for every business to build its own website. For one, it’s much more affordable to build your own website than it is to hire a designer to do it for you, and two, you no longer need to have years of experience in web design to get it right.
With a plethora of incredible website templates to choose from and a user-friendly website builder, every business can have a great-looking website. However, that doesn’t change the fact that some websites are more effective than others at meeting certain goals or providing a pleasant user experience for visitors.
No business owner wants a website just to have a website. You want a website to build awareness in your brand, convert and help you capture data about your customers, among many other things. In order to build an effective, user-friendly website, you’ll need to keep a few best practices in mind while designing it.more
When someone needs auto repair or maintenance, the first place they often turn is online, where they can compare and contrast multiple auto shops in their area. In order to get those leads, you need an auto website that stands out. Here are a few tips for designing one.more
Does your business or organization have a verified Google My Business profile? If you want your business to have a strong digital footprint, then a robust Google My Business listing is essential.
The information in your Google My Business profile is what appears in Google’s “3-pack” and the map listing. Optimizing and verifying your Google My Business listing is important for a local business's visibility.
Luckily, the Google My Business interface is easy to use and customize. You can access it via desktop or download it to your smartphone through iTunes or the Google Play store. It is also completely free to use.
While it is easy to use, it does take some effort to live up to its full potential. Read on to see how to optimize your Google My Business listing.more