7 Reasons to Update Your Website-Thumb.jpg

Many small businesses don’t give too much thought to their website once it’s built. But the truth is that, in order to be successful online, you need to update your website frequently.

Is your website due for an update? Today, I’m going to go over just a few of the many reasons to update your small business website.

How to Build a Great Real Estate Website-Thumb.jpg

For a real estate agent (or agency), being visible and getting leads and conversions online is largely dependent on the kind of website they have.

A real estate website is a sales tool that never sleeps, and it’s a real estate agency’s main hub online. However, it’s imperative to understand that not all real estate websites are made equal, nor will they all yield the same results.

Having the right real estate website is critical for any agency looking to stand out and get ahead online, but what does it mean to have the “right” real estate website?

The world of digital marketing has certainly changed over the years, and real estate websites are no exception. Today, we’re going to break down the basics of what every great real estate website needs in 2020.

7 Tips for More Effective Email Marketing-Thumb.jpg

When it comes to nurturing leads and customers, almost no other medium is quite as effective as email marketing. Thanks to smartphones, most people’s inboxes are right in their pockets, and emails are often checked almost immediately.

Not only does email marketing give you direct, almost-instant access to your customers and leads, but it gives you a much more personal, targeted way to connect. Nine times out of 10, the more personal and targeted the campaign, the better the results, which may explain why email marketing has such a high ROI.

You can do almost anything with email. Request reviews on previous product purchases or services, recommend additional, complementary products or services, follow up after appointments, send birthday wishes and exclusive offers, announce sales and upcoming promotions and a whole lot more.

When done right, email marketing is incredibly effective for a variety of goals and objectives. It can help you get repeat business, build a strong reputation, drive sales and more.

It’s important to realize, though, that not every...

7 KPIs to Track on Your Website Thumb.jpg

Not all key performance indicators (KPIs) are made equal, and some are much more important to keep track of than others.

Common Content Marketing Mistakes Thumb.jpg

Content marketing is a key part of visibility online. But, unfortunately, not all content is made equal, and the wrong kind of content can actually hurt your online visibility.

In order to figure out how to create the right kind of content online, you need to learn how to avoid creating the wrong kind of content.

What to Look for in a Payment Processor Thumb.jpg

Thanks to COVID — and the social distancing restrictions necessary to stop its spread — more and more retailers have had to make the transition to ecommerce.

Ecommerce has been the saving grace for small retailers across the country, but in order to make that transition online as smooth as possible, retailers need the right payment processing provider on their side.

The fact of the matter is that there are many, many different payment processing providers out there, but not all of them are made equal.

With something as important as processing payments, the last thing you want is to choose the wrong one. Luckily, there are a few things all great payment processing providers have in common.

How to Optimize Your Products for Search Engines Thumb.jpg

Having a beautiful ecommerce website is just the first step toward success online. You also have to make your products visible, and in order to do that, you need to learn how to optimize them properly for search engines.

10 Tips to Make Your Blog More Reader-Friendly Thumb.jpg

Organic visibility is critical for successful small business websites. And, one of the best things you can do to make your website more visible in the organic search results is to start creating more content on your site.

Content creation is far from the only aspect of search engine optimization (SEO), but it’s an essential piece of the puzzle. One of the best ways to create more content on your website is to start blogging. Here are a few things you can do to make your blog more enjoyable to read.

Why Product Reviews are Important & How to Get More Thumb.jpg

According to Inc., 91 percent of people are reading online reviews, and what’s more is that 84 percent of them trust reviews just as much as personal recommendations.

People rely on reviews to help them gain some kind of understanding of what a product is really like in person. When people are shopping online and can’t touch or experience a product first-hand, they rely on the experience of others to guide their purchasing decisions.

And, it’s typically not enough to have one or two reviews for each product. You want as many reviews as you can get, because potential customers want to read them, and they want the reviews they read to be current.

The Business Benefits of Collecting Feedback Thumb.jpg

If you’ve ever received not-so-great feedback about your business, I don’t need to tell you that it’s not exactly fun. However, just because some of the feedback you get is negative, it doesn’t negate the benefits of collecting it.