Decision fatigue is what happens when there are too many choices.
Life is all about making decisions. From the time the alarm starts going off in the morning, and you either decide to face the day or press the snooze button, you’re making decision after decision, and it never seems to stop.
Most of us have been told that choice is good, and most people believe that the more options they have, the better. However, having too many choices doesn’t necessarily translate into having better choices, and all of those options can leave us feeling exhausted and paralyzed about which choice to make. This is called decision fatigue.
What harm could offering an overabundance of choices do to the success of your business? After all, it's good to have options, right?
Turns out, decision fatigue can be a killer when it comes to your conversion rate. The reason for this lies in the Hick-Hyman law, which says that the more choices you present someone with, the longer it will take for them to make a decision.
Having too many options can also make it difficult for...more
The world has changed a lot over the past few years for artists of all types. Far fewer visual artists, musicians and writers are being featured in popular galleries, getting signed by record labels and being published by major publishing houses, and more are choosing to set out on their own.
This new, more independent landscape means that artists now have more control over their work and greater freedom to do what they want. However, it also means that artists need to learn how to market themselves, and that starts with having an artist website.
Building an artist website and establishing a presence online will help you reach clients and fans not just in your local area but all over the world. And, thanks to COVID, even more artists are being discovered online.
But, not all artist websites are made equal. If you want to stand out from the crowd, you need a professional, modern website on your side.more
These days, it’s far more common for people to have a mobile phone than a desktop computer. There are 3.8 billion smartphone users out there. Meanwhile, rates of desktop and laptop ownership have fallen in the US. These numbers make it easy to see why having a mobile-friendly site is more important than ever before.
It’s essential that your website is designed to provide the best possible experience regardless of what device it is being viewed on. No matter whether someone finds the site on a laptop, desktop, tablet or mobile phone, you want your site to be equally as functional and accessible.
One of the most important aspects of a mobile-friendly site is responsive design. With a responsive design, your site will automatically...more
Every attorney needs a professional, modern lawyer website where potential clients can go to learn about the firm and areas of practice, schedule a consultation or appointment, read testimonials and more. However, a great attorney website is just a start.
A website is only as effective as it is visible, and a successful online presence for your law firm means a visible one.more
The year that was 2020 wasn’t exactly easy for small businesses. Here are a few things small businesses can do to make 2021 a better, more successful year.more
Now that you've launched your beautiful new Websites 360® website, it's time to start thinking about how to get more website visitors that you can convert into customers.
The right approach to increasing online traffic can push your site higher in search rankings and put your business ahead of the competition. As you build your web presence, you'll notice that there are many ways to advertise your business online.
Marketing 360® offers marketing tools and services that incorporate three common tactics for attracting more search traffic. Read on to learn the basics of these online marketing methods, and create a free account today to see what kind of online marketing is right for your unique business.more
Modern website builders aren’t what they used to be. And, that’s a good thing.
What most people think of when they think of a DIY website is a cheesy design template, a clunky editor that barely works and a cookie-cutter website that ends up looking like every other small business website in your industry.
Back in the day, DIY websites were so simple and unimpressive that building your own website was only acceptable if cost prevented you from getting a “real” website built by a designer.
Luckily, that’s no longer the case. Modern website builders, like Websites 360®, have changed the game for DIY websites.more
Is having an IDX feed on your real estate website right for you? The answer is not quite as simple as “yes” or “no.” Instead, the answer is more along the lines of “it depends.”
But first, what exactly is an IDX feed? IDX stands for Internet Data Exchange, and through an IDX feed, a member of the MLS (multiple listing service) can integrate real estate listings into their real estate website.
Here’s a simple breakdown of the benefits and downsides of having an IDX feed.more
Some companies believe websites are simply a tool for advertising their services and telling potential customers about themselves.
While having a website to communicate your unique brand and services is the first step toward broadening your company’s marketing efforts, online marketing is an ongoing task, and many companies fail to realize the importance customer feedback has on their online presence.
Customer feedback and reviews can make or break your reputation both online and offline, and are a critical part of your online success. Read on to learn more about the importance of customer feedback, and why you should make online reviews a focus in your marketing plan.more