White space — is it a waste of space or a valuable design tool? It really depends on who you ask.
A lot of website owners see it as the former — a missed opportunity for more images, videos or text that’s left empty for no real reason.
But, designers know differently. They know that white space can be an essential tool for creating an effective web design.more
Most small businesses face stiff competition. Consumers have a lot of options these days, and they need a reason to choose you over the many other businesses that could meet their needs.
Having great reviews is one of the most impactful things you can do to earn consumers’ trust and make your business stand out from the crowd. Unfortunately, though, reviews don’t just happen on their own.
Your average consumer probably won’t write a review without being asked, no matter how great the experience you provided was.
The glaring exception to this rule is unhappy customers, who will often share a bad experience far and wide. Without any kind of active reviews management on your part, it’s normal for your online reputation to paint an unfairly negative snapshot of your business.
For a better, more accurate picture of your business, you need to take reviews management in your hands and start getting more reviews. Here’s how.more
Every fitness center, personal trainer, gym, yoga studio, nutritionist, etc. needs a great fitness website.
Your website is where people come to learn about your services or classes, check out your fitness center or get to know your instructors or personal trainers. In essence, it’s your fitness business’s storefront online, and it needs to make the right first impression.
With fitness website builders, like Websites 360®, building your own website is easy – you don’t even have to know a single line of code. However, having the tools you need to build a website is only half the battle.
Even with the most intuitive, easy-to-use website builder, building your own personal trainer or gym website can be a daunting task. Today, I hope to help you find the inspiration you need to build a beautiful website for your fitness business.more
Building a website for your business is an essential step toward establishing an online presence for your business. And, luckily, you don’t have to pay an arm and a leg to get your website professionally designed.
With Websites 360®, building a DIY website is easy enough for anyone, even small business owners who have little to no experience with web design.
Before you start building your own website, there are a number of steps you should take. These steps include identifying the goal of your website, identifying your target audience and figuring out your budget, just to name a few. But one of the most important steps is designing the right logo for your business.
Your logo says a lot about your brand, and it will eventually be the most recognizable aspect of your business. Consequently, it should also be on every page of your website, which is why it’s important to design the right logo for your business before you start building your site.more
When starting a franchise, business owners can run a business that already has an established template for success. They have the power of a strong, established brand, a pre-delivered set of tools to start their business and the peace of mind that comes with having a corporate team who is there to help.
The franchise formula has been proven to work. However, many franchises struggle with creating and maintaining the online presence of their locations.
Some franchises have one website that has little input from the individual franchisees. Others do not have guidelines for creating websites, which leaves franchisees on their own to build a website that may not work as well as it should.
By utilizing a franchise website builder, both franchise owners and franchisees can utilize a website that strikes a balance between brand consistency and individuality.more
A landing page without a powerful call to action (CTA) is like a boat without water — it will get you nowhere. CTAs encourage consumer engagement and prompt your customers to take action, not just any action, but the specific action you want them to take when they land on your website.
Without a clear CTA, your website visitors are left in limbo not knowing what step to take next. Ultimately, this is where many small business websites lose their potential customers. Why spend time designing a wonderful, dynamic landing page, without putting the same effort into creating a CTA that will help you gain more customers?more
The coronavirus pandemic has made it difficult if not impossible for many small businesses to operate in person. For many businesses, the answer to staying afloat has meant moving their operations online.
This, of course, looks different for businesses in different industries, and each industry has its own unique challenges that go along with it.
For example, a restaurant that starts offering online orders must also create a carry-out and/or delivery system, and a retail store that starts selling its products online must also determine the logistics of delivery or curbside pickup.
Suffice it to say, moving a business online can be complicated. However, coronavirus is just one of the many reasons to do so, so if you haven’t made the leap already, it’s still worth doing, even as some states are starting to loosen restrictions on activity.more