Blog

Thumb.jpg

If you want to grow your landscaping business, then you need to start using CRM software.

This type of software is designed to help businesses manage their customer relationships. It can be used to track landscaping leads, customers and even prospects, as well as to manage projects and deals. By using CRM software, you will be able to nurture your relationships with your customers and grow your business.

Here are just a few of the ways you can grow your landscaping business with CRM software:

more
7 Ways to Increase Your Attorney Website Conversion Rate-Thumb.jpg

Your website is your law firm's most important marketing asset. It's where potential clients go to learn more about your firm, and it plays a huge role in the decision about whether or not to contact you for a consultation.

Your attorney website can be a lead-generation powerhouse for your law firm. But, it's important to realize that not all law firm websites are made equal. In fact, many attorney websites are so poorly designed and written that they actually drive potential clients away.

So, how can you make sure that your law firm website is driving conversions? Here are some essential tips:

more
Simplify Contractor Marketing for Your Business-Thumb.jpg

Contractor marketing can get complicated, fast.

For one, contractor marketing has a lot of moving parts, and marketing trends are always changing. That can make it incredibly difficult for many contractors to keep up.

Another thing that makes contractor marketing complicated is that it's multi-faceted. Modern contractors should utilize multiple marketing channels and strategies to reach and convert contractor leads, and that can quickly get overwhelming.

Lastly, an effective contractor marketing strategy takes time and energy. Considering how much an average contractor already has on their plates, simply finding the time to devote to marketing can be tough.

But, it doesn't have to be that way. There are a few simple things you can do to simplify contractor marketing for your business and make your life a whole lot easier.

more
6 Reasons to Have a Blog on Your HVAC Website-Thumb.jpg

When someone needs their air conditioner repaired or their furnace replaced, most of the time, their search will start on a search engine, like Google or Bing.

People actively searching for your HVAC services are some of the highest-quality leads you could ask for, and the best part is that every organic click is free. And, the key to getting in front of them is HVAC SEO (search engine optimization) and content marketing.

SEO and content marketing are important parts of your overall HVAC marketing strategy. And, one of the most effective forms of content marketing available to HVAC companies is blogging.

Here are just a few of the many reasons why you need a blog on your HVAC website.

more
6 Website Design Tips for Dentists-Thumb.jpg

In 2022, it's common knowledge that every dental practice needs a website. Your dentist website is where your prospective and existing patients can learn more about your practice, dental care and team, book an appointment and more.

It's also a key component of your dentist marketing strategy.

While having a dentist website is important, just any website won't do. You need a great dentist website — one that makes the right first impression on your visitors and has the modern features you need.

Your dentist website can be a powerful driver of new leads and patients for your practice. That's why it's important to get it right. Here's how:

more
Email Marketing Tips for Roofers-Thumb.jpg

Modern roofing companies need modern marketing solutions. It's no longer enough to have just a website and a listing in the Yellow Pages, or just rely solely on word of mouth from your customers.

Today, roofers need to be in multiple places at once. And, they need to be able to take advantage of marketing strategies that allow them to connect with both new roofing leads and existing customers.

One marketing strategy that every roofing contractor should be taking advantage of is email marketing.

Email is incredibly valuable because it's cost effective, and it allows you to nurture leads throughout every stage of the marketing funnel while also staying top of mind with your existing clients.

Here are a few email marketing tips to help you master this must-have marketing strategy for your roofing company.

more
How to Get Reviews for Child Care Centers-Thumb.jpg

Choosing a child care provider is a big deal. Parents want to know that they've found the right child care provider, and before they take the leap to tour your facility or even meet with you, they'll more than likely read your reviews.

Having great reviews is critical to a child care provider's success. Good reviews can help you attract new families, while bad reviews can be extremely damaging to your reputation and business.

That's why it's so important to actively manage your reviews and ensure that they are positive. Here are six tips for getting great child care reviews:

more
6 Small Things That Can Improve Your Website-Thumb.jpg

Your small business website is probably the single most important marketing tool you have in your toolbox. It's your virtual storefront, your 24-7 salesman and, more often than not, your first introduction to new prospective customers.

Suffice it to say, your website is a big deal. It needs to make the right first impression, and it needs to do so quickly.

You don't have much time to make your case before potential customers click away to something else. You need to make your small business website count.

Luckily, there are a lot of little things you can do that can have a big impact on your small business website.

more
How to Promote a New Small Business Website-thumb.jpg

Developing a website is the first step toward success for a lot of small businesses. However, it's just that — the first step.

Your small business website can be an effective lead-generation tool for your business, but in order to make sure that your small business website is successful, you have to put in the time and effort to promote it.

Here are a few tips for promoting your new small business website:

more
10 Common Myths About SEO Thumb.jpg

Having a beautiful website can go a long way for any small business, but only if the site is visible enough that potential customers will see it. That’s where search engine optimization (SEO) comes in.

SEO is all about helping your site rank higher in the organic search results for relevant keywords, and it’s a critical aspect of a business’s long-term success online.

SEO isn’t the only way to make your website more visible. You could (and should) increase your visibility through search advertising, social media marketing and management, and by getting listed on the applicable review sites and directories, but a focus on SEO is the key to affordable, long-term visibility.

Although SEO is incredibly important, it’s also one of those things that’s highly misunderstood. Part of the reason for this is that Google’s search algorithm is always changing in an effort to continually improve the experience for its users. That means what worked to get your website ranked a month ago may not fly today.

The other big reason why there’s so much about SEO that’s...

more