The whole point of a landing page is to convert, but not every landing page is effective.
The main difference between a landing page and any other page on your site is how it’s found. Typically, your homepage will be found through a social media page, a listing on a review site or a directory, or through word of mouth. Landing pages, on the other hand, are typically found organically while searching for a specific keyword.
Different pages on your website exist for all kinds of reasons. For example, some pages are merely informational and designed to educate your readers. However, a landing page has only one purpose — and that is to convert.
“Converting” can also mean different things for different pages. There can even be more than one type of conversion you’re shooting for with a single page (although, it’s in your best interest to choose just one). So, when you set out to create a landing page, you first need to identify what a conversion means to you. Is it a conversion when someone signs up for your...more
For a modern flooring company, there's nothing more important than having an effective website.
Your flooring website is the face of your business. It's the first and —sometimes — the only interaction potential customers have with your company. This makes it your most valuable marketing asset.
Unfortunately, some flooring web designs are less effective than others. The wrong design can leave a bad first impression of your business. That can mean lost leads, sales and opportunities for your flooring business.
In this blog, we're going to touch on six common flooring web design mistakes that can undermine the effectiveness of your website — and your business as whole.more
Having a good reputation as a garage door contractor or company is essential for success in today’s competitive market.
Proactive reputation management is the practice of actively monitoring your online presence and actively engaging in the conversation to create a positive perception of your business.
As a garage door business, it is important to actively manage your reputation to maintain customer trust, attract new customers and protect your business against negative publicity.
First and foremost, proactive reputation management is important for garage door contractors and companies because it helps create and maintain a positive image. Customers are more likely to trust a company with a good reputation, so it is essential to build a good reputation.
Second, proactive reputation management can help you attract new customers. It is important to ensure that potential customers are aware of your services and the positive...more
When a new prospective customer is introduced to your business for the first time, the first place they’ll often go is to your About Us page to learn more about your business and the services or products you offer.
About Us pages are important, but they’re also some of the most overlooked pieces of content on a small business website, because business owners often see them as less necessary than service pages and products pages.
Here are a few reasons why it's important to have an About Us page on your small business website.more
As a small business, you may be wondering whether it’s worth investing in social media management. After all, you’ve got plenty of other things to take care of, and it can seem like a lot of effort with no guaranteed rewards.
The truth is, social media management is one of the most effective ways to promote your brand, drive traffic to your small business website and grow your business.
By investing in the right social media management tools and strategies, you can help your business reach more people, engage with your customers and increase your bottom line.
But, here's the thing, social media management involves more than just having a Facebook business page. In this blog, we're going to cover the basics of social media management for small businesses.more
A lot goes into building a solid online presence for your small business. You need a professional, mobile-friendly website, and you need to drive visibility in as many ways as possible, including digital advertising, SEO, social media marketing and beyond.
However, even if you have a great website and a visible online presence, your job isn’t quite done. You also need to be able to stand out from the competition, and one of the best ways to do that is with a strong reputation.
Here are a few things you can do to build a strong reputation for your small business.more
In today’s digital world, having a website is important for any business. But, for a real estate company, having a website that converts visitors into leads and paying clients is essential to success.
Many real estate businesses think that just any website will do. However, it's important to realize that not all real estate web designs are made equal.
The right web design can help you capture leads and clients, while the wrong web design can lead to lost business.
A website that’s designed to capture leads and convert visitors into paying customers can make or break your real estate business. Here are seven tips to help you design one:more
A veterinarian's most important job is to ensure the health and safety of their animal patients. Building trust with leads and clients is essential to creating a successful practice and providing the best care possible.
It also plays a key role in expanding brand awareness in your community, attracting veterinarian leads to your practice and converting them into paying clients for your business.
Because it's your animal clinic's home online and most important marketing asset, the best place to start building trust online is right on your veterinarian website.
In this blog, we're going to cover seven tips for building the kind of website that builds trust with and converts your visitors.more
When most people think about building their personal brand, they think about social media.
While social media is an incredibly important part of building a personal brand, it's not the only channel that makes for an effective personal brand marketing strategy.
Like any small business, you need a website to grow your personal brand.
Your personal brand website is the home base of your brand, and it’s where you can showcase your talents, accomplishments and unique offerings. It's your most important marketing asset, and it's critical to get it right.
Here are six quick tips to help you build a more effective personal brand website:more