If there’s one thing you want out of your website, it’s conversions. Conversions for you might mean product sales, calls, contact form fill-outs or even email sign-ups. Whatever they mean to you, they are why you built (or are building) your website in the first place, which means that you need to keep them in mind in everything you do.
There are a lot of things that affect conversions, and too often, people only think about them in terms of advertising. However, getting conversions starts long before you start advertising. It actually starts with how you design your website.
The way that you design your website from the beginning will play a role in how well it converts in the end. And, from a design standpoint, there are plenty of things you can do to get more conversions out of your website.