6 Things You Can do to Get More Conversions Featured.jpg

How to Get More Conversions

If there’s one thing you want out of your website, it’s conversions. Conversions for you might mean product sales, calls, contact form fill-outs or even email sign-ups. Whatever they mean to you, they are why you built (or are building) your website in the first place, which means that you need to keep them in mind in everything you do.

There are a lot of things that affect conversions, and too often, people only think about them in terms of advertising. However, getting conversions starts long before you start advertising. It actually starts with how you design your website.

The way that you design your website from the beginning will play a role in how well it converts in the end. And, from a design standpoint, there are plenty of things you can do to get more conversions out of your website.

5 things you can do to get more conversions

#1. Remember that less is more

It’s never a bad thing to have a lot to say to your visitors. In fact, it will go a long way in your content marketing strategy, which will be immensely helpful in search engine optimization (SEO). However, it’s a mistake to try to cram too much information on your homepage or, even worse, above the fold on your homepage. This will only confuse the message and make your site look cluttered.

When designing your website, your best bet is to pick one overarching message to focus all of your efforts and content on. And, by designing your website with plenty of white space around that main message, you’ll help to highlight it and drive it home for your visitors.

#2. Design your website with mobile users in mind

These days, fewer Americans are using desktops and laptops to shop and search for local businesses online, and more Americans are doing so using their smartphones or tablets. With so many possible devices people could be using to visit your website, you need to make sure that it’s designed to perform well on all of them.

Choosing a responsive design template is a great first step toward building a mobile-friendly website, but it’s not the only thing you should do. It’s also important to ensure that your website loads quickly, is easy to navigate and the content is formatted in a way that’s easy to read and comprehend.

#3. Make it easy for visitors to find what they need

When most people visit a website, they do so with a specific purpose in mind. If you have an online store, your visitors are probably shopping, and if you’re a local business, they’re probably looking for a specific service or how to get a hold of you to schedule an appointment. No matter what they’re looking to do, the navigation of your website should be designed in a way that makes it easy for them to do so.

When designing the navigation of your website, learn what works and stick with it. There are lots of areas of your website where there’s room for creativity, but when it comes to website navigation, simple and straightforward is better.

In addition to making your navigation easy to use, it’s also ideal to add a search bar on most websites. This allows visitors to find exactly what they need without having to visit other pages.

#4. Keep your website lean, mean and fast

From a conversions standpoint, almost nothing is more important than having a fast-loading website. People have remarkably short attention spans online. What can I say? We’re used to near-immediate load times online, which means that most of us will press the back button after only a few seconds if a website fails to catch our attention. The last thing you want is to waste those few seconds on loading your website.

There are a lot of things that can slow your website down, starting with a cheaper, less reliable web host, but one of the biggest enemies of site speed are large, uncompressed images. High-quality images are a must on every website, but any images you add need to be the right file type, resized and compressed accordingly in order to keep your site loading quickly.

#5. Reinforce your brand with every aspect of your site

When someone visits your website, no matter what page they land on, they should immediately be able to tell that it’s yours. In order to accomplish this, you’ll need to make sure that you always keep your branding in mind throughout every aspect of your website.

Everything, from the colors you choose to the voice your content is written in, should be reflective of your brand. Even the microcopy on your website can and should capture your brand’s voice. There are many different aspects of an effective website, and when creating each one, it’s important to ask yourself whether or not it captures your brand.

Designing a website that converts starts with choosing the right design template

If you’re building your own website, there are a lot of different website builders and design templates out there to choose from. The one you choose will have a direct impact on how well your site converts, so it’s important to get it right.

The design templates available through Websites 360® are made to be responsive, mobile-friendly and SEO-friendly, and what’s more is that they can all be completely customized for your needs and your brand. Best of all, we have a support team, standing by, ready to help with whatever you need. Whether you need a lot of help, a little help, or no help at all building your website, Websites 360 is here for you.

Get started today by finding the right design template.

Originally published on 3/23/20