Unfortunately, not many people will write a review unprompted — unless, of course, they’ve had a negative experience. Unless you play an active role in getting reviews, it’s easy for your online reputation to paint an unfairly negative picture of your business.
The good news is that many people are absolutely willing to write a review if they are asked. By asking, you’ll get reviews from a lot more of your happy customers rather than just the few who are unhappy.
Pro tip - Make it as easy as possible for your customers to write reviews for you. One great way to do that is to follow up via email and include a link to your review profiles.