7 Tips for Building a Great Medical Practice Website-Featured.jpg

7 Tips for Building a Convertible Doctor Website

As a medical practice, one of the first things you should do to attract new patients is to have a doctor website. However, many doctors overlook the importance of having a website that is designed to be convertible.

Not all physician website designs are equally effective, and having just any website won't do. The wrong web design can send the wrong first impression of your medical practice. That can mean lost patients, and it can even damage your reputation and hurt your overall doctor marketing performance.

What is a convertible website?

A convertible medical practice website is a website that is designed to convert your visitors into patients. In other words, it's a website that is designed to get people to pick up the phone and schedule an appointment (or fill out your contact form!).

There are many things you can do to make your website more convertible. Here's how:

#1. Use a professional, modern website design

Your doctor website is often the first impression potential patients have of your medical practice. If your website looks dated or unprofessional, they may not take you seriously as a medical provider.

On the other hand, if your website looks modern and professional, they will be more likely to trust you and consider scheduling an appointment.

What makes a website look more professional and modern? The strategic use of white space.

White space is the empty space on your website pages. It's the space between your text, images and other elements. When used correctly, white space can make your website look sleeker. It can also make your content easier to read and digest, which is important for convertibility.

#2. Use clear, concise language

Your medical practice website copy should be clear and concise. Use simple language that your potential patients will understand. Avoid using medical jargon, unless you're targeting other medical professionals.

Your website content should also be persuasive. It should be written in a way that convinces your visitors to take the next step and schedule an appointment.

You should also make it a point to use relevant keywords naturally throughout your content. This is an important part of doctor SEO and will help your website rank higher in search engine results, making it more likely for new patients to find you online.

#3. Include a strong call to action

Your physician website's call to action (or CTA) is the text or button that tells your visitors what to do next. It's your opportunity to persuade them to take the next step.

Your CTA should be clear, concise and persuasive. It should stand out on your page and be easy to find. Here are a few CTA examples for doctor websites:

  • "Schedule an appointment today!"
  • "Get in touch to learn more!"
  • "Submit your information to get started!"

A strong CTA will help increase your website's conversion rate, meaning more people will take the next step and contact your medical practice.

#4. Optimize your website for mobile

More and more people are using their smartphones to browse the internet. In fact, most internet traffic is now from mobile devices.

That's why it's so important to optimize your doctor website for mobile. If your website isn't mobile-friendly, potential patients will have a hard time viewing it on their phones. They may even give up and leave your site in favor of one of your competitors.

Make sure your website design is responsive, meaning it will adjust to any screen size. You should also test your website on different devices to make sure it looks and functions properly.

#5. Make it easy to contact you

Your website's contact information should be easy to find. Include your phone number, email address and physical address in a dedicated page on your doctor website. It's also a good idea to embed a Google map of location.

You should also consider including a contact form on your Contact Us page, as well as anywhere else it makes sense. This makes it easy for potential patients to get in touch with you without even picking up the phone.

In addition to your Contact Us page, you should make it a point to include your contact information on every page of your website. That way, if someone is interested in scheduling an appointment, they can easily get in touch with you no matter what page they're on.

#6. Use high-quality images and videos

High-quality images will make your doctor website more visually appealing and help it stand out. Use images of your staff, your office, your patients (with their permission) and anything else that will help potential patients get to know your medical practice.

When selecting images, be sure to use ones that are high resolution and that fit the overall feel of your website. You want your images to look professional and modern, in line with the rest of your website design.

Videos are another important design element you should consider using. They're a great way to introduce potential patients to your medical practice. You can use them to show off your office, introduce your staff or even answer common questions you get from patients.

When using videos on your website, be sure to use ones that are high quality and that fit the overall tone of your site. You also want to make sure they load quickly and play smoothly.

#7. Include testimonials and reviews

Including testimonials and reviews on your doctor website can be a powerful way to increase conversion rates. Potential patients are more likely to trust your medical practice if they see that others have had positive experiences.

When selecting testimonials and reviews to include, be sure to choose ones that are relevant and that paint your medical practice in a positive light. You should also consider using photos or videos of your patients, if possible.

Make sure that you always follow HIPAA guidelines when displaying testimonials on your website. This includes getting patient permission before using their photo, name or story.

Following these seven tips will help you design a more convertible doctor website. By using a professional design, clear language, strong calls to action and high-quality images, you can increase your website's conversion rate and attract more new patients to your medical practice.

The Marketing 360® all-in-one doctor marketing platform has everything you need to build a convertible website and grow your medical practice. From one place, you can master SEO and content marketing, connect with your community on social media and so much more.

Learn more and see our plans and pricing.