5 Must-Have Forms to Include on Your Website

May 26, 2022 9:30am Robyn Rivera

Website forms are an important part of effective small business marketing because they give you the opportunity to capture valuable customer data that you can use to improve your marketing efforts.

However, not all forms are created equal. If you want to maximize conversions on your website and actually capture key customer information, you need to make sure you're including the right forms on your small business website.

In this blog post, we'll discuss five must-have website forms for small businesses. We'll also provide tips on how to design and implement these forms on your website.

5 must-have website forms every small business needs

#1. Contact form

A contact form allows website visitors to easily get in touch with your company without having to pick up the phone or search for your email address.

It also provides you with valuable customer information, such as their name, email address and phone number. This information can be used to follow up with website visitors and convert them into leads or customers.

When designing your contact form, keep it short and simple. Include only the essential fields, such as name, email address and message.

Don't ask for too much information upfront or you'll risk losing website visitors before they even fill out the form.

#2. Newsletter sign-up form

A newsletter sign-up form allows website visitors to subscribe to your email newsletter. This gives you the opportunity to stay in touch with your leads and customers on a regular basis and nurture them through the sales cycle.

When designing your newsletter sign-up form, make it easy to find and visible on your website. Include a clear call-to-action (CTA) that encourages website visitors to sign up for your newsletter.

And don't forget to offer an incentive, such as a discount or free shipping, to sweeten the deal and increase conversions.

#3. Lead capture form

A lead capture form is designed to collect contact information from website visitors who are not ready to buy but may be interested in learning more about your product or service.

This information can be used to follow up with leads at a later date and convert them into customers.

When designing your lead capture form, make sure it's visible on your website and easy to find. Include a clear CTA that encourages website visitors to fill out the form.

And similar to your newsletter sign-up form, don't forget to offer an incentive, such as a discount or free shipping, to sweeten the deal and increase conversions.

#4. Survey or poll

Surveys and polls are a great way to collect feedback from your website visitors. This feedback can be used to improve your website, product or service offering.

When designing your survey or poll, keep it short and simple. Include only the essential questions that you need to collect feedback on.

Just like with the other types of website forms we've mentioned, you can boost conversions and encourage visitors to actually fill out the survey or poll by offering an incentive.

#5. Contest entry form

Contests are a great way to generate website traffic and boost engagement. They're also a great way to collect customer information, such as email addresses and phone numbers.

When designing your contest entry form, make sure it's visible on your website and easy to find. Consider creating a landing page for the contest and featuring the form there. Make sure to include a clear CTA that encourages website visitors to enter the contest.

And don't forget to promote your contest on social media, in ads and beyond. The more you promote your contest, the more likely people are to join in!

These are just a few of the many types of website forms you could consider using on your small business website. Website forms are a great way to collect valuable customer information and boost website engagement.

With the Marketing 360® Forms app, it's easy to make website forms for anything! From appointment forms to payment forms, the Marketing 360 Forms app helps you create effective forms to capture the information you need from your website visitors.

Best of all, all forms sync seamlessly with the Marketing 360 CRM, making it incredibly simple to organize and access key information about your leads and customers.

Start building the forms you need for your small business website with the Marketing 360 Forms app today.