A landing page without a powerful call to action (CTA) is like a boat without water — it will get you nowhere. CTAs encourage consumer engagement and prompt your customers to take action, not just any action, but the specific action you want them to take when they land on your website.
Without a clear CTA, your website visitors are left in limbo not knowing what step to take next. Ultimately, this is where many small business websites lose their potential customers. Why spend time designing a wonderful, dynamic landing page, without putting the same effort into creating a CTA that will help you gain more customers?