Video is a powerful thing to include on your website.
There are a lot of musts to include when building your website. It needs to have a responsive design and be mobile-friendly; it needs to have keyword-rich, informative, easy-to-read content; it needs to have a simple, user-friendly navigation. And it needs to include video.
In the world of inbound marketing, video is an incredibly powerful tool, and it’s something every business can and should harness on their website.
A few great reasons to use video on your website:
- Videos boost conversions - Adding a video to a landing page has the potential to boost the conversion rate by as much as 80%.
- Videos increase visibility - A website that includes video is 53 times more likely to be ranked on the first page of Google’s organic search results and can increase a site’s organic traffic by more than 150%.
- Videos make your products and services easier to understand - Video provides information in a way that people can understand, which may be why most consumers would rather see videos more than any other type of content.
The truth is that there are a million reasons to utilize video on your website — as well as in your other digital marketing efforts — but knowing how to use it is often a different story for many small business owners.