White space is essentially blank space on a website. It’s not always white. It can be any color or even a background image. The important part is that it’s free of any active elements.
Compared to the active elements on a website, like buttons, text and photos, white space can often seem inconsequential or an afterthought, but the truth is that it’s one of the most important aspects of website design.
Learning how to use white space properly is a key part of building an effective small business website. Here’s how: