Why Having a Responsive Design is a Must - Featured (1).jpg

Why Having a Responsive Website is a Must

As the number of people owning desktop computers or laptops decreases, the number of people using the internet continues to grow rapidly. This is largely due to the proliferation of smartphones, tablets and other mobile devices, which have become the primary means of accessing the internet for many users.

In this ever-evolving digital landscape, it's crucial to have a website that caters to the needs of mobile users. One of the best ways to achieve this is by ensuring your website has a responsive design.

What is responsive design?

Responsive design refers to a website's ability to adapt its layout, images and overall user interface to fit the screen size and resolution of the device it's being viewed on. This ensures a seamless and consistent user experience across various devices, without compromising the website's functionality and aesthetics.

A responsive website is the foundation for building a mobile-friendly online presence. While there are many factors that contribute to a site's mobile-friendliness, having a responsive design is paramount.

8 reasons you need a responsive website

#1. It’s cost-effective

With the growing number of mobile users, it's essential to reach them in a cost-effective way. By opting for a responsive website instead of developing separate sites or apps for desktop and mobile users, you can save both time and money.

#2. It provides a better user experience

A responsive design ensures a consistent and enjoyable user experience for all visitors, regardless of the device they're using. This allows users to easily find information, engage with your content and complete any desired actions.

#3. It will help you rank

In 2015, Google introduced an algorithm update that prioritized mobile-friendly websites in search rankings. This means that having a responsive website can help boost your visibility and drive more organic traffic.

#4. It’s easier to maintain

Managing a single responsive website is far less time-consuming and resource-intensive than maintaining separate versions for desktop and mobile users. This allows businesses to focus on other aspects of their online presence.

#5. It can help to reduce your bounce rate

A responsive design helps ensure that mobile visitors don't leave your site prematurely due to a poor user experience. By reducing bounce rates, you can potentially increase conversions and customer retention.

#6. It makes your website faster

Responsive websites typically load faster on all devices, which is essential for keeping visitors engaged. Faster loading times also contribute to better search rankings, as page speed is a known ranking factor for Google.

#7. It gives you a single URL

By maintaining a single URL for your website, you can eliminate the confusion of directing users to different URLs based on their device. This ensures a consistent experience for all visitors and simplifies your marketing efforts.

#8. It helps you connect with mobile customers faster.

For small businesses with limited resources, building a responsive website from the start allows you to connect with mobile users right away, without the need to invest in separate mobile sites or apps.

In today's mobile-centric world, having a responsive website is no longer just a nice-to-have feature but a crucial component for online success.

Building a responsive website doesn't have to be expensive or complex. With intuitive website builders like Websites 360®, you can create a stunning, responsive website that meets the needs of your target audience.

Take the first step toward building a responsive website for your business. Pick your design template today!

Originally published on 6/25/20