6 Website Design Tips for Personal Brands-Featured.jpg

6 Website Design Tips for Personal Brands

When most people think about building their personal brand, they think about social media.

While social media is an incredibly important part of building a personal brand, it's not the only channel that makes for an effective personal brand marketing strategy.

Like any small business, you need a website to grow your personal brand.

Your personal brand website is the home base of your brand, and it’s where you can showcase your talents, accomplishments and unique offerings. It's your most important marketing asset, and it's critical to get it right.

Here are six quick tips to help you build a more effective personal brand website:

#1. Focus on your audience

Your personal brand website should be designed with your target audience in mind. Consider the type of content they’ll find interesting and useful, and tailor the design and content accordingly.

In order to design your website for your target audience, you need to know who they are! Here are a few tips for identifying your target audience:

  • Research your industry and the people who have similar interests.
  • Check out online forums and social media platforms to identify people who are discussing topics related to your brand.
  • Look at your current customers and use data to gain insights into their interests and needs.

Once you identify who your target audience is, take some time to get to know them. This will help you identify their pain points, the solutions they're looking for and what kind of marketing message will resonate with them.

#2. Make it visually appealing

Your personal brand website is your first impression, so it should be visually appealing.

People will decide within just a few seconds of landing on your site if they want to stick around or not. If your website looks cluttered and busy, it can make you look unprofessional.

When it comes to personal brand web design, less is more. Your website should have a clean, modern design and feature high-quality images and videos.

Make sure all the elements are consistent with your brand and that the visuals are relevant to your target audience.

#3. Use high-quality, keyword-rich content

High-quality content is essential for building a successful personal brand website.

Your website content should be keyword-rich and optimized for search engines so that your site can rank higher in search engine results pages. This will help to draw more visitors to your site and get found on search engines.

In addition to making sure your content is optimized for search engines, it should also be useful and engaging for your audience.

Your content should inform, educate and entertain your readers. It should also be aligned with your brand values, goals and objectives.

#4. Create clear calls to action

A call to action (CTA) is a message that encourages visitors to take action.

On your personal brand website, your CTAs should be clear and direct. They should also be relevant to your target audience and include a sense of urgency.

For example, if you’re trying to get people to sign up for your email list, the CTA could be something like “Sign up now to get the latest updates from [Your Brand].”

Make your CTAs stand out on your personal brand website by using contrasting colors, bold fonts and visuals to draw attention to them.

#5. Make sure it loads quickly

In today’s digital world, speed is essential for a successful website.

Modern internet users are accustomed to near-immediate page load speeds. If your personal brand website loads too slowly, you'll lose leads and customers. A slow website can also hurt your organic rankings on search engines.

Suffice it to say, your personal brand website should load quickly.

You can test the speed of your site using tools, like PageSpeed Insights. If the loading time is slow, you may need to optimize your website by compressing images, minifying code and reducing the number of redirects.

#6. Design your website for mobile users

Your personal brand website should be designed for mobile users.

Mobile devices are now the most popular way to access the internet. If your website isn’t optimized for mobile devices, you’ll lose out on potential leads and customers.

Make sure your website is designed with responsive web design, so it looks and works great on all devices. You should also test your website on different mobile devices to ensure it loads quickly and looks good on any size screen.

Building a personal brand website is an important step in creating a successful personal brand.

By following these tips, you can create an effective website that will help you connect with your target audience and build a successful personal brand.

Not only does Marketing 360® offer a website builder that makes developing a convertible personal brand website easy, but we have all of the tools, technology and talent you need to grow your personal brand.

Learn more about our personal brand marketing platform, and see our plans and pricing.