In addition to being well-written, your website's content should also be visually appealing.
People are naturally drawn to images and videos, so incorporating these into your content can help capture attention and keep people engaged.
Including infographics in your blog posts is also a great way to make complex topics more digestible — and more shareable on social media.
Videos are another powerful form of content that can be beneficial to include on your website.
If you have a product or service that you can demonstrate, consider creating a video tutorial or walkthrough. You can also use video to give people a behind-the-scenes look at your business or to showcase customer testimonials.
No matter what type of visuals you choose to include, just be sure that they complement your written content.
Your website's content isn't just about the words you use — it's also about how those words are presented. So take some time to make sure your content is visually appealing as well as informative.