The best place to start getting to know your ideal target audience is by taking a good look at your existing customers.
Start by creating a profile for each of your very best customers, and listing out their characteristics (having the right CRM will make this a lot easier). Then, start looking for trends.
Are your best customers mostly male or female? Are the majority of your best customers in a specific age group? Where do they live (and does it matter)? Do they own or rent their homes?
If you’re active on social media, it’s a great place to start learning about your customers. On Facebook alone, you can learn about customers’ age, location, work history, education, interests and more.
Not all of your customers will be on social media, and you might not know a lot about your customers. That’s OK. It’s never too late to start getting to know them, and one easy way to do so is by simply asking them!
Sending out a customer survey is an easy, effective way to show your customers that you care, and to get to know who they are and what they need.