Today, a small business’s website is its home online. It’s where prospective customers go to learn about the business and services, check out the products, schedule appointments and more.
People are used to instant gratification these days, and they’re also used to the convenience that comes from being able to do almost everything online, from grocery shopping to parent-teacher conferences.
When people visit your small business website, they expect it to have the kind of functionality and convenience that they’re used to. Keep reading to learn about some of the key features your small business website needs in 2021 to meet the needs and expectations of modern consumers online.