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How to Get Leads With Moving Company Web Design

Do you want more moving company leads? If so, the best place to start is right on your website.

The right moving company web design can be a lead-generation powerhouse for your business. But, it's important to remember that not all websites will perform the same way or drive the same results.

When it comes to driving leads, your website must be designed with lead generation in mind. Here are some essential design elements your moving company website needs to generate more leads:

#1. A clear, compelling value proposition

Your moving company website's value proposition is the first thing visitors will see when they land on your site. It's important to make a good first impression by having a clear, concise, and compelling value proposition that tells visitors what you do and why they should care.

Most people have lots of options when it comes to hiring a mover. What makes your moving company the right choice? What sets you apart from the many others they could work with?

Having a clear, compelling value proposition will help you answer these questions and convince visitors that your company is the right choice for their moving needs.

#2. A user-friendly design

Your moving company website should be user-friendly and easy to navigate. If visitors can't figure out how to use your site or find the information they're looking for, they're likely to give up and go elsewhere.

Your site's navigation should be intuitive and easy to understand. The layout should be clean and organized, and all of your content should be easy to find.

In addition, your website should be responsive and mobile-friendly, so that it will look good and work well on all devices, from desktop computers to mobile phones.

#3. A strong CTA

Your website's CTA (call-to-action) is one of the most important elements when it comes to generating moving company leads. Your CTA should be clear, concise, and compel visitors to take action.

Your CTA could be something like "Get a free quote," "Schedule a free consultation" or "Get started today." Whatever you choose, make sure it's clear and easy to understand.

If you're not sure what CTA to choose for your website, consider A/B testing a couple of different options. This will help you identify the best option for your business.

#4. A lead capture form

A lead capture form is a must-have for any moving company website that wants to generate more leads. Your lead capture form should be prominently featured on your site, and it should be easy for visitors to fill out and submit.

The information you collect in your lead capture form will help you follow up with moving company leads and convert them into customers.

Be sure to only ask for the information you really need to qualify a lead, such as name, email address, phone number and moving date. If you ask for too much information, visitors will be less likely to actually fill out the form.

#5. Social proof

Social proof is a powerful way to build trust and credibility with website visitors. When people see that others have had positive experiences with your moving company, they're more likely to want to work with you, too.

There are a few different ways to add social proof to your website. These include customer testimonials, customer reviews, case studies, social media reviews and comments from your customers.

Make sure to showcase social proof prominently on your moving company website, so that visitors will see it when they land on your site.

#6. Fast page speed

Page speed is important for two reasons. First, visitors are likely to leave your site if it takes too long to load. Second, fast page speed is a ranking factor for Google, so it can help your site rank higher in search results.

There are a few different ways to improve your moving company website's page speed, including optimizing images, minifying code, having a reliable web host and using a content delivery network (CDN).

People will decide within a few seconds whether or not they want to stick around and learn more about your moving company. Don't waste those seconds loading your web page.

#7. SEO-friendly content

Your moving company website's content should be well-written and keyword-optimized to help your site rank higher in the search results.

When people are looking for a moving company, they'll typically start with a Google search. If your site appears on the first page of results, you're more likely to get clicks and generate leads.

To optimize your website's content for moving company SEO, start by doing some keyword research. Find out what people are searching for when they're looking for a moving company. Then, create content that's focused on those keywords.

In addition to keyword-optimized content, your website should also have helpful, informative articles and blog posts that will help you build trust and credibility with your audience.

These are some essential design elements your moving company website needs to generate more leads. By implementing these elements, you can help your site attract more visitors and convert them into leads and, eventually, into paying customers.

Is an outdated or ineffective web design holding your moving company back from generating leads and customers? Marketing 360®’s easy-to-use website builder makes it easy to build a convertible website for your moving company.

And, our website builder is just one of the many tools available to movers with Marketing 360. With our all-in-one moving company marketing platform, you can also drive exclusive leads, master SEO and content marketing, connect with your community on social media and so much more.

Learn more and see our plans and pricing.