These days, it’s far more common for people to have a mobile phone than a desktop computer. There are 3.8 billion smartphone users out there. Meanwhile, rates of desktop and laptop ownership have fallen in the US. These numbers make it easy to see why having a mobile-friendly site is more important than ever before.
It’s essential that your website is designed to provide the best possible experience regardless of what device it is being viewed on. No matter whether someone finds the site on a laptop, desktop, tablet or mobile phone, you want your site to be equally as functional and accessible.
One of the most important aspects of a mobile-friendly site is responsive design. With a responsive design, your site will automatically reconfigure itself for the optimal experience on any device, and you’ll have no need to have a separate site for mobile.
Responsive design is the first step toward mobile-friendliness, but it’s a mistake to believe that it’s the only aspect of mobile optimization. In fact, there are a number of other best practices to consider when optimizing your site for mobile.