As the most important aspect of your small business marketing strategy, it's essential that your website is effective. That means that it needs to be able to make the right first impression on visitors and convert them into paying customers for your business.
One of the best ways to increase the convertibility of your website is to have a clear, compelling CTA (call-to-action).
Your CTA is what tells visitors what action you want them to take, whether it’s to purchase a product or sign up for a newsletter. It should be prominently displayed on your home page and throughout your website. After all, it won't do you much good if no one sees it.
In this blog, we're going to cover six small business web design tips to help you highlight your CTA on your website: