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Small Business Web Design Basics: How to Highlight Your CTA

As the most important aspect of your small business marketing strategy, it's essential that your website is effective. That means that it needs to be able to make the right first impression on visitors and convert them into paying customers for your business.

One of the best ways to increase the convertibility of your website is to have a clear, compelling CTA (call-to-action).

Your CTA is what tells visitors what action you want them to take, whether it’s to purchase a product or sign up for a newsletter. It should be prominently displayed on your home page and throughout your website. After all, it won't do you much good if no one sees it.

In this blog, we're going to cover six small business web design tips to help you highlight your CTA on your website:

#1. Use white space

White space is the area of a page that is left blank for visual effect. And, believe it or not, it's actually an effective web design tool for developing a more professional, attractive website.

By leaving plenty of white space around your CTAs, you can draw attention to them and make them stand out from the rest of your content.

This is especially important for providing a good mobile experience on your website. It's all too easy for your CTA to get lost in the crowd on a smaller screen. With white space, you can ensure that your CTA is clearly visible and easy to click on.

#2. Make use of color

Colors can be a great way to draw attention to your CTA. Using a bright, contrasting color can help your CTA stand out from the rest of your content.

This is especially effective when used in combination with white space. The white space will draw attention to the CTA, while the color will make it more visually appealing.

The psychology of color is also important to consider when choosing a color for your CTA. Different colors can evoke different emotions in people, so you should choose a color that reflects the type of action you want people to take.

#3. Choose an effective font

The font you use for your CTA is just as important as the color and white space. The right font can help make your CTA look more professional, while the wrong font can make it look unprofessional and unappealing.

Make sure to choose a font that is easy to read and that won't distract from the message of your CTA. And, make sure that you keep your branding guidelines in mind when designing your CTA.

Last but not least, it's essential that the font you choose is legible on both desktop and mobile devices.

#4. Make sure it’s actionable

Your CTA is all about getting people to take action. That's why it's so important that your CTA is actionable.

Make sure that your CTA includes a verb, such as “Sign Up Now” or “Buy Now” that clearly tells people what to do. It should also be clear and concise so that people know exactly what they need to do.

Your CTA should also speak directly to your target audience. It should use language that resonates with them and gets them to take action.

#5. Animate it

Animations are a great way to draw attention to your CTA and make it more visually appealing.

For example, you can use a subtle animation to draw attention to your CTA when someone scrolls down the page. Or, you can use a more dramatic animation to make your CTA stand out from the rest of your content.

The movement will help to draw your visitors' eye to your CTA and make it more likely that they will take action. You can also point to your CTA with arrows and other shapes.

#6. A/B test your CTA

Finally, it's essential that you A/B test your CTA to ensure that it's performing as well as it can be. This will allow you to see which version of your CTA is the most effective and make adjustments accordingly.

For example, you can test different colors, fonts and animations to see which ones get the best results. You can also test different CTAs to see which one is more effective.

By A/B testing your CTA, you can ensure that it is as effective as possible and that it is helping to drive conversions for your small business.

By following these small business web design tips, you can make sure that your CTA is the most effective it can be. This will help to ensure that your website is converting visitors into paying customers and driving results for your business.

Develop an effective small business website that highlights your CTA and converts visitors with Websites 360®. Get started.