7 Ways to Make Your Real Estate Website Convert-Featured.jpg

7 Ways to Make Your Real Estate Website Convert

In today’s digital world, having a website is important for any business. But, for a real estate company, having a website that converts visitors into leads and paying clients is essential to success.

Many real estate businesses think that just any website will do. However, it's important to realize that not all real estate web designs are made equal.

The right web design can help you capture leads and clients, while the wrong web design can lead to lost business.

A website that’s designed to capture leads and convert visitors into paying customers can make or break your real estate business. Here are seven tips to help you design one:

#1. Choose a responsive, mobile-friendly design

With more people using mobile devices to access the web, it’s important to make sure your website is optimized for mobile devices. This means having a responsive design that automatically adjusts to the device being used to access it.

Here are a few other things you can do to make your real estate website more mobile-friendly:

  • Format your website content for mobile - Break your content up into short paragraphs and bulleted lists. This will make it easier for visitors to read on their smaller screens.
  • Include larger font sizes - Make sure your font sizes are large enough to be easily readable on a mobile device.
  • Leave plenty of space between clickable elements - Make sure there is plenty of space between clickable elements for easier use.

Most of your website visitors will be using a smartphone or tablet. Make it a point to provide them with a great user experience.

#2. Use simple navigation

From checking out your property listings to getting to know your team, there are many possible reasons people may be visiting your real estate website.

When designing your real estate website, make sure to use simple navigation that's intuitive and easy to use. Don’t make visitors hunt for the information they’re looking for.

This means avoiding complex menus or drop-down menus that can be confusing or difficult to use. Instead, use simple, easy-to-understand menus and buttons that guide visitors to the pages they want to visit.

Also, provide clear and concise labels for each page and make sure they’re easy to find.

#3. Maximize your design with white space

White space is one of the most powerful design tools you have. It’s the empty space between elements on a page that helps draw attention to the important elements and guide visitors’ eyes.

When creating your real estate website, make sure to use plenty of white space between elements. This will help make your website look more organized and professional, and will make it easier for visitors to digest the information on the page.

A few of the most important places to use white space include:

  • Between paragraphs
  • Around headlines
  • Around images
  • Around forms

When it comes to real estate websites almost nothing looks more unprofessional than a busy, cluttered design. White space can help ensure you make a better first impression on every visitor.

#4. Optimize for search

If you want to attract visitors to your website, you’ll need to optimize it for search engines. This means using the right keywords and phrases in your content so that it’s easier for search engines to find and rank your website.

Start by researching the keywords and phrases that are relevant to your business and then use them in your content. This will help make sure your website shows up in the search results for those terms.

You can also use other search engine optimization (SEO) tactics, such as creating internal links, adding meta tags, optimizing images and, finally, having an active blog.

Your small business blog is the perfect place to keep your website updated with fresh content and increase your rankings on search engines.

#5. Showcase your properties

Your real estate website should showcase your properties in the best possible light. This means using high-quality images and videos to show off your properties.

You can also include detailed descriptions of each property and include features that make it attractive to potential buyers.

Finally, make sure to include an easy-to-use contact form so that visitors can reach out to you to ask questions or schedule a viewing.

#6. Include a “Contact Us” page

It’s important to make it easy for visitors to contact you. That’s why you should include a “Contact Us” page on your real estate website.

This page should include your contact information, including your phone number, email address and physical address. It should also include a contact form that visitors can use to reach out to you.

#7. Make sure your website is secure

When it comes to real estate websites, security is essential. That’s why you should make sure your website is secure before you launch it.

Start by making sure your website is hosted on a secure server. Then, use an SSL (Secure Sockets Layer) certificate for added security. This will ensure that all information transmitted between your website and visitors is secure.

Also, make sure all your forms are secure and that any payment information is encrypted.

These are just a few tips to help you create a real estate website that converts visitors into leads and paying clients.

Remember, your website is the face of your business and your most important real estate marketing asset. It’s important to make sure it looks professional, functions well and is easy to use.

The Marketing 360® real estate marketing platform has everything you need to build a convertible website. Plus, you can master SEO and content marketing, drive exclusive leads, connect with your community on social media and so much more.

Learn more and see our plans and pricing.