The domain, otherwise known as URL or address, is very important real estate for your website, and it’s critical to the success of your website that you choose your domain name wisely. Choosing the wrong domain could have all kinds of consequences for your website, including negatively impacting your traffic, bounce rate, click-through rate, and more.
Whenever possible, your best bet is to choose your brand name as your domain. If your brand name is already taken, you might be able to work out a deal with whoever owns it. If not, here are a few things to consider when choosing a domain name:
- Keep it short - Try to keep your domain name under 10 characters. Remember that — in general — the longer your domain name is, the more difficult it will be for people to remember it.
- Make it memorable - Try to choose a domain name that will be easy for people to remember. That way, they’ll be more likely to actually find you when they’re looking for you.
- Make it descriptive - Your domain name should be descriptive of who you are or what you do. A domain name that isn’t relevant to your site might lead to people who are looking for something else to your website, which will only hurt your bounce rate.
Websites 360 makes it possible to set up as many custom domains as you would like. Plus, we’ll help you purchase your domain; although, we do prefer that you own your domain name.