6 Reasons to Design Your Own Website

Why You Should Design Your Own Website

February 26, 2021 11:30am Robyn Rivera

It’s no secret that, these days, every small business needs a website of its own. However, knowing that you need your own website is different than actually having a website.

There are a couple of different ways you could go about getting a small business website. One option is to work with a developer to build a website for you.

While working with a professional is a great option for many businesses — and it used to be the only way to get an effective website — it can end up costing a lot, which can make it difficult for small businesses on a budget.

Your other option is to build your own website using a DIY small business website builder, like Websites 360®.

6 reasons to design your own website

#1. It’s easier than you think

A lot of small business owners are scared off by the idea of building their own websites because of the misconception that you have to be a web developer in order to do it.

While many small business owners are experts in their fields and plenty tech-savvy, many don’t know a single line of code and have never built websites before. Luckily, modern website builders make it easy.

Start by choosing from our library of beautiful website templates, and customize your website to fit your brand and message to a t with an easy-to-use, drag-and-drop editor.

With Websites 360, you don’t have to know code to build a great small business website. You just have to know what your message is and how you want to get it across.

#2. Save money

Most small businesses understand the importance of having a website. However, knowing why having a website is important and actually having one are two very different things. And what’s the number one thing that prevents small businesses from having websites? Cost!

When many small businesses owners hear the term “website,” dollar signs flash before their eyes, and with good reason. For a long time, the only way to get a professional, attractive small business website was by working with a developer to build a custom website for you.

Luckily, that has all changed. Website builders today are built so that anyone, no matter their experience level, can build a great website for their small business.

Don’t get me wrong, building your own website is going to take some time and energy. But in terms of cost, it really can’t be beat.

#3. Gain more control

Some of the feedback web designers often hear from clients:

“It just doesn’t pop enough.”
“Can you make it better?”
“This looks weird.”

If you’ll notice, none of the above comments are all that helpful. They are overly vague, and if you were a designer getting this kind of feedback, you probably wouldn’t know how to go about addressing the issues.

Often, small business owners have a specific vision in mind as to what their site should look like, and it’s not always easy to put that vision into words when you’re working with a professional designer.

By building your website yourself, you don’t have to rely on anyone else to read your mind. The power is in your hands to bring your vision to life, and the right website builder will have the tools you need to make it happen.

#4. You won’t have to rely on anyone else’s schedule

Any time you’re working with someone else, it’s no longer just your own schedule that needs to be accounted for. It’s also someone else’s. Working with a developer to build your website is no exception.

Whether it’s getting a specific page built or working through revisions, you can’t expect your requests to get handled right away in most circumstances when you’re working with a professional.

As I said before, doing it yourself will mean that you have more control over the entire project. This not only includes the overall design and messaging of your website, but also the timeframe in which it’s completed.

#5. No one knows your business like you do

Building a business from the ground up is incredibly difficult. It takes a whole lot of time, energy and passion, and once you get your business up and running, it’s like your baby.

Most business owners have a very specific vision of what their business is and the message they want to send. And since your website is your business’s home online, it needs to represent your business accurately.

No one knows your business like you do. Therefore, no one is in a better position than you to build a website that represents your business.

#6. Making updates will be easy

I know a marketing manager at a local business that paid $50k to have a custom website built. The website is cool, but every single time they need to update it, they have to request help from the developers who built the site.

As you can imagine, this is not an ideal situation. When you have to outsource your updates, it means that you have to wait for someone else to have time to get the work done, and it makes last-minute changes all but impossible.

By building your own website, you’ll know the ins and outs of using the website builder to add new pages and content, make changes and more. This gives you a lot more freedom going forward to make updates and changes as you see fit.

Building your own effective small business website starts with choosing the right website builder

It’s important to note that not all website builders are made equal. If you don’t have a lot of website design experience, you’ll want to ensure that you choose a website builder that’s intuitive and easy to use.

Also, make sure that your website builder comes with templates to help you get started, as building a website from scratch can be a challenge. And, make sure that you’ll be able to get support when you need it.

Websites 360 makes building your own small business website easy. And, the best part is that our team of professional website designers are ready to help you get it right as much or as little as you need them!

Choose a website design template to get started.