Search Engine Optimization (SEO) is key to having your website found. The more SEO best practices you use when creating and maintaining your website, the better chance you have at ranking in Google’s search results.
For instance, keywords, links, updates and other signals are important because they help tell search engines what your website is all about. Local SEO signals such as reviews, are one of the items that have a high influence on where you show up in a search.
The factors considered with reviews include the number of reviews, the diversity of the reviews and the timing of the reviews. In fact, review signals are now the second-largest influencer of local search rankings (BrightLocal).
The majority of consumers (90%) will read 10 or fewer reviews before deciding whether or not to trust a business (ReputationStacker). The more reviews you have, the better, but beware of how quickly the reviews are posted.
Too many reviews at once, positive or negative, can look suspicious. Diversity in the sites that host reviews of your company, as well as the “authority” of the poster, also have an impact on your SEO ranking. Having your website reviewed on websites such as Google My Business can increase your ranking dramatically.
Another factor that affects SEO is the consistency of change on your website. Static websites are those websites that never change from the original content.
Search engines ignore them after a time because it is assumed no change means the information is “old” and no longer relevant.
Displaying customer reviews on your website is one way to ensure your content is constantly being updated. The search engine identifies it as something new and likely relevant to today’s market.
And it is. It shows that your recent customers are engaged with your business.