A landing page is a static page that appears when someone clicks on an organic search result, online advertisement, marketing email or other marketing promotion.
If you’re like many business owners who have just gone through the process of building their own website, you might be thinking to yourself, “I’ve designed a killer website, so is it really worth my time and energy to create a whole separate page for ads?”
The short answer is yes. You absolutely need to create a landing page for your online promotions; in fact, most businesses could benefit from creating multiple landing pages for each promotion or campaign.
If you’re now asking yourself, “OK, landing pages are important, but if I invest my time into building them, will it be worth it in the end?”
Not to worry. There are many benefits of using landing pages, and many ways you can use them.