Are you launching a new product or service in your business, or have you recently made updates to an existing product or service? If so, your Facebook page is the perfect place to share the news.

Announce your new offerings in a Facebook post. In subsequent posts, you can talk about the benefits and features of the product or service, how it compares to what your competitors offer, how to make the most of it and more.

As a business owner, you know a whole lot more about your industry than an average Joe. Share some of that valuable information you have on Facebook. It will educate and inform your followers, as well as build much-needed trust.

If you’re not sure where to get started, take a few minutes and think about the most common questions your customers have about your products or services. Then, simply answer those questions in your Facebook posts.

Every successful business owner knows that your employees make or break your success. Your employees are the face of your business, and they should be the face of your Facebook Business Page as well!

Do you have an employee of the month program or another employee recognition program? Post a picture of the winner each month with a brief bio and an overview of their accomplishments. You’ll build trust with your Facebook followers and increase employee satisfaction at the same time!

Most businesses have a whole lot of competition out there. People need a reason to choose you over the others, and more often than not, it won’t be because of your prices or offerings (because they’ll often be similar to that of your competitors).

Instead, it will be the quality of your service that makes the difference. Although demonstrating the quality of your service can be difficult on Facebook, one easy way to do so is by posting behind-the-scenes pictures of your team in action.

When someone is making the decision about whether to work or shop with you for the first time, one of the most important factors they consider is trust. Trust also happens to be one of the most difficult things to build online.

Great reviews are one of the biggest indicators of trust online. Not only should you ask your customers to write reviews about your business on Facebook, but you should also showcase your reviews by posting them on your page.

Have you recently been named a Top Rated Local® business in your state? Do you have an A+ rating with the Better Business Bureau? Have you won accolades or awards in your community for outstanding service?

Any time your business wins awards or gets recognized for your accomplishments, make it a point to post about it on Facebook. Facebook is the perfect place to celebrate your achievements and highlight your success.

Great deals and other promotions are fantastic for driving new customers to your business and maximizing your sales. However, you won’t get the kind of results you need if you don’t promote them properly.

Facebook is the ideal place to get the word out about deals and other special offers you’re running. Include a link back to the landing page for the offer to make it easy for Facebook users to take advantage of it.

Facebook is a social media platform — the keyword being social. If you’re always just talking at your followers, you’ll be missing out on a lot of opportunities Facebook has to offer. The key is to start a conversation and encourage Facebook users to interact with you.

To encourage more engagement on Facebook, you need to post engaging content. Polls and questions give Facebook users something to respond to. As a bonus, these types of posts can also help you learn more about your target audience.

For a local business, Facebook isn’t just about increasing brand awareness or building trust. It’s also a key platform for building community connections. This helps you maximize visibility in your area and get in front of the right audience.

To connect with your community on Facebook, post local content. Post about local news, highlight local charities or non-profit organizations you believe in and share other information specific to people in your community.

To increase your visibility in the organic search results, you need to add content to your website on a regular basis. The easiest and best way to do so is by writing blogs. And when you do, you should share them on Facebook.

Include links to your blogs in posts on Facebook to get more eyes on them. You’ll also be creating valuable links back to your website, which will also help your rankings on search engines.