An easy-to-use checkout process is essential to your site’s ability to convert.
Have you ever painstakingly read dozens of reviews and picked out the perfect products to add to the cart, only to encounter a check-out process that’s so long and complicated that you’re tempted to just give up? If so, then you already have a pretty good idea of how critical it is to have a quick and easy checkout process.
If your checkout process isn’t what it should be, and your customer isn’t totally gung-ho about the purchase in the first place or it’s a product they can find elsewhere, they’re probably not going to have the patience to make it through to the end.
Having a quick, uncomplicated checkout process can only help your conversion rate, and today, I’m going to help you learn how to get it right.