To say that product pages are important is akin to saying that Andre the Giant was tall. It’s technically true but also a huge understatement. The fact of the matter is that your product pages may be the most important aspect of your e-commerce website. If your product pages aren’t effective, your website won’t be, either.
Getting your product pages right is one of the most important aspects of building a great e-commerce website. It doesn’t matter how attractive your homepage is or how revolutionary your navigation is, if your product pages aren’t up to scratch, you won’t find the success you’re looking for.
With a little know-how, you can ensure that your product pages are effective and built to convert.