Contractor marketing can get complicated, fast.
For one, contractor marketing has a lot of moving parts, and marketing trends are always changing. That can make it incredibly difficult for many contractors to keep up.
Another thing that makes contractor marketing complicated is that it's multi-faceted. Modern contractors should utilize multiple marketing channels and strategies to reach and convert contractor leads, and that can quickly get overwhelming.
Lastly, an effective contractor marketing strategy takes time and energy. Considering how much an average contractor already has on their plates, simply finding the time to devote to marketing can be tough.
But, it doesn't have to be that way. There are a few simple things you can do to simplify contractor marketing for your business and make your life a whole lot easier.