How to Write for a Better Website UX-Featured.jpg

How to Write for a Better Website UX

The content on your small business website is important for so many reasons. Not only does it tell your visitors who you are and what you do, but it also helps to set the stage for the kind of UX (user experience) your website provides.

Think about it this way — the better the content on your site, the more likely visitors are to stick around and explore. On the other hand, if your content isn't up to par, it can send your visitors toward the back button.

Your website content can make or break your small business website. Here are a few tips to help you get it right.

7 content writing tips for a better website UX

#1. Write for your audience

Before you start writing, it's important to understand who you're writing for. Who is your target audience? What are their needs and wants? Once you know who you're writing for, you can better tailor your content to meet their needs.

Writing with your audience in mind also means writing in a way that they will understand. Avoid using jargon or industry lingo that may not be familiar to your visitors.

Also, don’t assume a base level of knowledge for your visitors. Explain things thoroughly using layman's terms.

#2. Keep it simple

Your website content should be easy to read and understand. That means using short, simple sentences and avoiding overly technical language.

It's also important to break up your content into small, digestible chunks. Use headlines, subheadings and bullet points to make your content easy to scan.

Remember, people are typically looking for quick answers when they turn to the internet. By keeping your content simple, you're more likely to provide the answers they're looking for.

#3. Write compelling headlines

Your headline is often the first thing people will read on your website (and sometimes it's the only thing). So, it's important to make sure your headlines are interesting and compel people to read on.

When writing headlines, think about what would make you want to click through to an article or website. Use active language and strong verbs to grab attention. Be sure to also include keywords that your target audience would be searching for.

And, don't forget about your meta titles and descriptions! These are also important places to use compelling headlines and keywords.

#4. Use strong calls-to-action

Your website content should always include a strong call-to-action (CTA). A CTA is a statement or question that encourages your visitors to take some kind of action.

Your CTA could be anything, from signing up for your email list or filling out a contact form to downloading a white paper — whatever you want them to do.

Your CTA should be clear and concise. It should also be placed in an easily visible spot on your website, like above the fold or within the body of your content.

#5. Use images and videos

In addition to well-written text, your website should also include images and videos. People are more likely to engage with website content that includes visual elements.

Select images and videos that complement your written content and help to tell your story. Be sure to also include alt text with all of your visual content so that people who are blind or have low vision can still understand what's on your website.

Furthermore, make sure you resize and optimize your images to ensure that your website loads quickly.

#6. Optimize for search engines

If you want people to find your website, you need to make sure it's optimized for search engines. That means using the right keywords throughout your content so that people can easily find you when they're searching online.

In addition to using keywords, be sure to also include links to other parts of your website. This will help search engines crawl your site and index your content.

And, don't forget about your meta tags! These are important places to insert keywords so that your website shows up in search results.

#7. Be consistent

When it comes to website content, consistency is key. That means writing in a similar style and tone throughout your website. It also means using the same format for all of your content.

For example, if you use headings and subheadings in one blog post, be sure to use them in all of your blog posts. This will help create a cohesive look and feel throughout your website.

It's also important to be consistent with the frequency of your content. If you're regularly publishing blog posts, make sure you keep up with that schedule. Consistency will help keep people coming back to your website.

By following these tips, you can write website content that provides a better user experience for your visitors. Get started today!