The content on your small business website is important for so many reasons. Not only does it tell your visitors who you are and what you do, but it also helps to set the stage for the kind of UX (user experience) your website provides.
Think about it this way — the better the content on your site, the more likely visitors are to stick around and explore. On the other hand, if your content isn't up to par, it can send your visitors toward the back button.
Your website content can make or break your small business website. Here are a few tips to help you get it right.