How to Optimize Your Photographer Website for Search-Featured.jpg

How to Optimize Your Photographer Website for Search

Organic visibility is an integral part of a photographer website’s success.

Organic visibility refers to the presence of a website on search engine result pages (SERPs) without having to pay for it. This is vital for photographers who are looking to increase their website’s visibility and reach potential customers in their area who are actively searching for photography services.

Organic visibility can help photographers reach a larger and more targeted audience. The more visible a photographer’s website is, the more likely they are to be found by potential customers.

The first step toward organic visibility is optimizing your photographer website for search. In this blog, we're going to cover six photographer SEO website tips to help you get it right.

#1. Do keyword research to find short and long-tail keywords

The first step to gaining organic visibility is understanding what your target audience is searching for. To do this, you'll need to do keyword research. This process involves using tools, such as Google AdWords Keyword Planner, to find the relevant keywords people in your area are using.

There are two basic kinds of keywords you should look for when you do keyword research:

  • Short-tail keywords - These are general, one or two-word phrases that are highly competitive
  • Long-tail keywords - These are longer phrases that are often more specific and less competitive

Long-tail keywords are a great place to start when it comes to website SEO. Not only are they less competitive and, therefore, easier to rank for, but they're also more specific. That means people using them to search know more of what they're looking for and will be more likely to convert.

#2. Optimize your website content

Once you’ve identified the keywords you want to target, it’s time to optimize your website content. This includes optimizing all of your webpages and blog posts with your target keywords.

Make sure you’re using the keywords in the title, headings and body of your content. This will help search engines understand what your content is about and index it accordingly.

Although it's good to use keywords as often as you can throughout your website content, it's a mistake to force them in, as this can make your content look spammy. Always try to use keywords naturally.

#3. Improve page speed

Page speed is one of the most overlooked aspects of SEO for photographers. Google takes page speed into account when ranking websites, so it’s important to make sure your website is loading quickly.

For an image-heavy photographer website, one of the most important things you can do to protect your site speed is to optimize your images. Here's how:

  • Resize your images to the correct dimensions for the page
  • Compress your images using a tool
  • Use a content delivery network (CDN) to serve your images

#4. Use relevant alt image tags

Alt image tags are an important part of SEO for photographers. They help search engines understand the images on your website and index it accordingly.

When adding tags to your images, make sure they are relevant to the content. This means using keywords that accurately describe the image and its contents.

You should also use tags that are descriptive and related to the other images on your website. This will help search engines understand the context of your images and how they relate to each other.

#5. Add internal links

One of the most effective SEO strategies for photographers is to add internal links to their website. Internal links are links from one page on your website to another.

Adding internal links from your blog posts to your portfolio or services pages helps search engines understand the structure of your website and its content.

Internal links also help visitors to your website navigate more easily and find the content they’re looking for. This is especially important for photographers who have a lot of content on their website.

#6. Implement an ongoing content marketing strategy

Content marketing is an essential part of any photographer's SEO strategy. Google loves fresh content, which means regularly creating new content is important for improving organic visibility.

Photographers should create content that is related to their services and their target audience. This could include blog posts, case studies and more.

By creating content that is helpful and relevant to their target audience, photographers can help improve their organic visibility and reach potential customers.

Organic visibility is an important part of a photographer's success. Follow these tips to help improve your website's organic visibility and reach more potential customers.

The Marketing 360® photographer marketing platform has everything you need to master SEO and content marketing for your business. Plus, you can develop a convertible website, connect with your community and so much more — all from one place.

Learn more and see our plans and pricing.