How to Grow Your Child Care Business With a Strong Website

June 16, 2025 12:30pm

If you're running a child care business, your website might be the first "hello" to a nervous parent searching for the right provider. Think about it, before touring your facility or making a phone call, most parents will start their search online. And what they find (or don’t find) can make or break their decision.

In this guide, we’ll explore how a well-designed, thoughtful website can help your child care business stand out, build trust and increase enrollment. We’ll also walk through the must-have features, SEO tips and digital marketing strategies that work, even if you’re not a tech expert.

Why your child care website matters

Imagine a mom named Taylor looking for a preschool for her 3-year-old. She googles "daycare near me" and clicks on the first few results. One site loads quickly, shows smiling children, has clear pricing and easy contact info. Another? It's clunky, outdated and doesn’t say if they have open spots.

Which one do you think she’ll call?

Your website is your digital storefront.If your site doesn’t look trustworthy or easy to navigate, parents will bounce to a competitor.

Must-have features for a high-converting child care website

A strong child care website does more than look pretty, it builds confidence and removes doubt. Here’s what it should include:

Clear services and age groups - Break down what you offer, infant care, toddler programs, preschool, after-school care and who it’s for. Don’t make parents guess.

Professional photos and virtual tour

Authentic images of your staff, classrooms and activities go a long way. Bonus points for a virtual tour video that gives a feel for your space.

Trust-building elements

Include testimonials from parents, licensing info, staff certifications and safety protocols. Transparency = trust.

Mobile-friendly design

More than half of web traffic is mobile. If your site looks broken on a phone, you’re losing leads. Use responsive design that adapts to all screen sizes.

Easy-to-find contact info and call to action

Don’t bury your phone number or enrollment button. Make it easy for visitors to reach out, book a tour or join a waitlist.

SEO basics to help parents find you

SEO (search engine optimization) helps your site show up on Google when parents search for terms like "child care near me" or "daycare in [your city]." Here’s how to get started:

Use local keywords in your page titles, meta descriptions and headers (e.g., "Preschool in Austin, TX").
Claim and update your Google Business Profile, which helps you show up in map searches.
Add a blog with helpful parenting or child development tips. This boosts your visibility and positions you as a trusted expert.
Make sure your site loads quickly and has SSL security (that little lock in the URL bar).

How platforms like Marketing 360® can help

Building a child care website from scratch can be overwhelming, especially if you’re also changing diapers and managing staff. That’s where platforms like Marketing 360® come in.

With tools designed specifically for service-based businesses, you can:

Launch a professional website with built-in templates
Get found on Google with built-in SEO tools
Manage leads, appointments and communication in one place
Run ads or email campaigns to promote open enrollment

You don’t need to be a web designer or a marketing expert, just someone who wants their business to grow.

Real talk: what makes a child care site stand out

Let’s circle back to Taylor, our hypothetical parent. What really wins her over? It’s not flashy animations or trendy buzzwords. It’s clear. Warmth. Ease of use. She sees happy children, reads heartfelt testimonials and knows exactly how to enroll.

If your website can do that, you’re already ahead of the game.

Whether you're launching a new center or refreshing your existing website, you deserve a platform that helps you connect with families and grow with confidence. Marketing 360 is built for businesses like yours. Get started today.