The first step to ranking in local searches is to find the keywords and phrases that are most relevant to your business through keywords research.

For a local roofing company looking to maximize organic visibility without breaking the bank, the best opportunities lie in long-tail keywords that are specific to your location.

For example, if you’re a roofer in Chicago, you might want to use keywords such as “roofers in Chicago'' or “Chicago roof repair” in your roofer SEO strategy.

Once you’ve identified the long-tail keywords you want to target, it’s time to optimize your roofer website content for local searches.

This means including your target keywords in the meta tags, titles, headings and body content of your website. Make sure that you always use keywords as naturally as possible, and never force them into your content. The last thing you want is to end up with spammy content.

Do you serve multiple cities, counties or even states? If so, you should create location-specific pages for your roofer website for each area you serve. This will help you target a wider audience and make sure that potential customers are seeing pages that are relevant to their local searches.

For example, if you’re a roofer serving both Chicago and Milwaukee, you should create pages specifically for each city. This way, when someone searches for “Milwaukee roof repair”, they’ll land on a page that’s optimized for that keyword and location.

Not only can this help you rank higher in local searches for multiple locations, but these pages also work well as landing pages for geo-targeted ads.

Do you have a store or office where you meet with clients? If so, you should embed a map of your location on your roofer website. This will make it easier for potential customers to find your business when they’re doing a local search.

Additionally, you should also make sure that your address and contact information is listed on your website and local listings consistently. This will help Google recognize your location and make it easier for customers to contact you.

If you want to increase your local visibility, it’s important to get listed on local business directories. This is especially important for roofing companies, since most people are searching for roofers in their local area.

Make sure that you’re listed on the major local business directories, like Top Rated Local®, Yelp, Yellow Pages and Google Business Profile. You can also list your business on local directories specifically for roofers or home services.

Once you claim your listings across relevant directories and review sites, make them stand out by optimizing them with professional content, high-quality images and lots of five-star reviews.

Finally, investing in Google Local Services Ads (LSAs) and search ads can help you get even more visibility in local searches and drive high-quality roofing leads.

Google LSA is a pay-per-lead advertising program that connects you with customers looking for local services. When someone searches for a keyword related to your business, your LSA ad will appear at the top of the search engine results page (SERP).

Search ads are another great option for local businesses. With search ads, you can create targeted campaigns for long-tail keywords to help you reach more potential customers and control more real estate in the SERPs.