Most small businesses face stiff competition. Consumers have a lot of options these days, and they need a reason to choose you over the many other businesses that could meet their needs.
Having great reviews is one of the most impactful things you can do to earn consumers’ trust and make your business stand out from the crowd. Unfortunately, though, reviews don’t just happen on their own.
Your average consumer probably won’t write a review without being asked, no matter how great the experience you provided was.
The glaring exception to this rule is unhappy customers, who will often share a bad experience far and wide. Without any kind of active reviews management on your part, it’s normal for your online reputation to paint an unfairly negative snapshot of your business.
For a better, more accurate picture of your business, you need to take reviews management in your hands and start getting more reviews. Here’s how.