How to Build a Great Insurance Website-Featured.jpg

How to Build a Great Insurance Website

Insurance is something we all have to have, but just because we all need insurance, it doesn’t necessarily mean that it’s any easier for insurance businesses to find new customers than businesses in any other industry.

There are lots of insurance companies out there, and to make matters more complicated, they all claim to be the best.

The last thing anyone wants is to choose the wrong insurance company. That’s why most people will do lots of research before choosing an insurance company, and often, people will start researching your business by visiting your website.

Your website will often be the first impression people get about your insurance company. Make sure it’s great with these tips:

6 tips for building a great insurance website

#1. Pick a mobile-first website design template

Too often, insurance companies design websites with only desktop users in mind. But the fact of the matter is that most people who visit your website will be using a smartphone or another mobile device.

Build a website that all of your users will be able to use with ease by choosing a mobile-first website design template.

The first thing you should look for in a design template is responsiveness. A responsive website will configure itself automatically for the device being used, making it ideal for both mobile and desktop users.

Also, look for a website template that leaves plenty of space around clickable elements, like buttons, and breaks up text into short, easy-to-read paragraphs.

#2. Make it easy to navigate

In most cases, your website visitors won’t just be there to browse. They visit your insurance website with a specific purpose in mind, whether it’s to learn about coverage options and rates, schedule a quote or get to know your team.

Regardless of why someone is visiting your insurance website, you need to make it as easy as possible for them to find what they’re looking for.

Remember, there are lots of other insurance companies out there, and people won’t stick around for long if they have to dig to find the information they’re looking for. They’ll just move on to the next insurance company on the list.

Choose a website with a simple, menu-style navigation. Most users are familiar with this style of navigation, and it’s a clean, simple way to organize your website.

#3. Don’t overcrowd or overcomplicate the design

When you have a lot of information that you want to share with your website visitors, it’s all too easy to end up trying to cram too much into a small space. This is a big mistake that can leave your website looking busy and unprofessional.

Less is more when it comes to website design. Effective, professional-looking websites are clean and simple.

Focus on one thing at a time, and don’t be afraid of unused space — also known as white space — on your website. White space helps to draw people’s eyes to important parts of your website and keeps it looking simple and professional.

#4. Showcase reviews and testimonials

Choosing an insurance company is not something most people take lightly, and these days, people have plenty of insurance options available to them.

Every insurance company claims to be the best, which is why it doesn’t really mean much. But when a real-life customer says you're the best, it has a lot more impact.

When your customers write great reviews about your insurance company, share them with the world by showcasing them on your website.

There are two main ways to go about this. The first is just by adding testimonials manually on a testimonials page or section. The second is to embed a reviews widget on your website, where people can go to read all of your reviews and write their own.

#5. Add a brand video

There are lots of reasons to include videos on your website. On average, web pages with videos rank higher on search engines, get more traffic, entice visitors to stick around for longer and get more conversions.

Why is video such an effective element for your insurance website? Because people love watching videos!

You don’t need to get too complicated or fancy when it comes to creating a brand video for your insurance website. Keep it simple by introducing your team, telling your story or answering frequently asked questions.

#6. Design it for quick conversions

When you’ve made the right first impression and convinced someone to give your insurance company a shot, you need to make it as quick and as easy as possible to convert.

Every extra step someone has to take, the chance they will convert goes down.

Offer lots of paths to conversion, like a free quote form or a consultation form and easy-to-spot contact information.

Every insurance company needs a great insurance website, but that’s just the first step toward building a strong online presence and growing your business.

Build your insurance website with Websites 360®, and start managing and growing your business with Marketing 360®! Get started today.