Too often, insurance companies design websites with only desktop users in mind. But the fact of the matter is that most people who visit your website will be using a smartphone or another mobile device.

Build a website that all of your users will be able to use with ease by choosing a mobile-first website design template.

The first thing you should look for in a design template is responsiveness. A responsive website will configure itself automatically for the device being used, making it ideal for both mobile and desktop users.

Also, look for a website template that leaves plenty of space around clickable elements, like buttons, and breaks up text into short, easy-to-read paragraphs.

In most cases, your website visitors won’t just be there to browse. They visit your insurance website with a specific purpose in mind, whether it’s to learn about coverage options and rates, schedule a quote or get to know your team.

Regardless of why someone is visiting your insurance website, you need to make it as easy as possible for them to find what they’re looking for.

Remember, there are lots of other insurance companies out there, and people won’t stick around for long if they have to dig to find the information they’re looking for. They’ll just move on to the next insurance company on the list.

Choose a website with a simple, menu-style navigation. Most users are familiar with this style of navigation, and it’s a clean, simple way to organize your website.

When you have a lot of information that you want to share with your website visitors, it’s all too easy to end up trying to cram too much into a small space. This is a big mistake that can leave your website looking busy and unprofessional.

Less is more when it comes to website design. Effective, professional-looking websites are clean and simple.

Focus on one thing at a time, and don’t be afraid of unused space — also known as white space — on your website. White space helps to draw people’s eyes to important parts of your website and keeps it looking simple and professional.

Choosing an insurance company is not something most people take lightly, and these days, people have plenty of insurance options available to them.

Every insurance company claims to be the best, which is why it doesn’t really mean much. But when a real-life customer says you're the best, it has a lot more impact.

When your customers write great reviews about your insurance company, share them with the world by showcasing them on your website.

There are two main ways to go about this. The first is just by adding testimonials manually on a testimonials page or section. The second is to embed a reviews widget on your website, where people can go to read all of your reviews and write their own.

There are lots of reasons to include videos on your website. On average, web pages with videos rank higher on search engines, get more traffic, entice visitors to stick around for longer and get more conversions.

Why is video such an effective element for your insurance website? Because people love watching videos!

You don’t need to get too complicated or fancy when it comes to creating a brand video for your insurance website. Keep it simple by introducing your team, telling your story or answering frequently asked questions.

When you’ve made the right first impression and convinced someone to give your insurance company a shot, you need to make it as quick and as easy as possible to convert.

Every extra step someone has to take, the chance they will convert goes down.

Offer lots of paths to conversion, like a free quote form or a consultation form and easy-to-spot contact information.