The phrase, “content is king,” is a common one in the SEO world, so common, in fact, that many small business owners operating online are also familiar with it.
Savvy small business owners know how important it is to build organic visibility online, and that content marketing is a critical aspect of that organic visibility. Therefore, they aim to add content to their website on a regular basis.
This is a great first step, but it’s important not to get so caught up in making sure that you post that you end up producing subpar content. Mediocre content doesn’t do anyone any good, and since Google values quality, it probably won’t do you much good in terms of organic rankings, either.
Producing content regularly is good, but only if that content meets a need and provides value to the people searching for it.