Every small business needs a great website. It's your business's home online. It's where people go to learn more about who you are and what you have to offer. And, it's often the first introduction to your business for leads and customers.
However, your small business website won't do much for you if no one can find it online. That's where website SEO (search engine optimization) comes in.
SEO is the process of making your website more visible in search engine results pages (SERPs). The higher your website ranks in SERPs, the more likely people are to find it when they're searching for businesses like yours.
Unfortunately, SEO can be pretty complex. There are a lot of ranking factors that search engines, like Google, take into account when deciding where to rank your website. And, those ranking factors are constantly changing.
That's why it's so important to have a solid understanding of website SEO if you want your small business website to be successful.
To help you out, we've put together this small business guide to website SEO.