People in your area who are searching for keywords related to practice areas, services or firms have a high chance of converting into paying clients. The first step to getting in front of them is law firm SEO (search engine optimization).

Use a keyword research tool to identify keywords that your target audience is likely to use when searching for legal services. Then, use those keywords in your website content and metadata to optimize your site for search engine rankings.

Social media has become a powerful tool for driving traffic to websites, so it is essential for law firms to have a presence on popular platforms, such as Facebook, Google, Instagram and LinkedIn.

You can use these platforms to share helpful content, such as blog posts and videos, to build relationships with potential clients and to promote your law firm website. And, you can ensure you get your content in front of the right people by using hashtags,

Claiming and optimizing your business’s local listings on directories, like Google Business Profile, Yelp and Top Rated Local® is a great way to improve visibility in local search results.

You can create a profile for your law firm, add photos, list your services and respond to customer reviews. This will help you show up in search results when potential clients in your area are looking for legal services.

Google Local Services Ads (LSA) are the most effective way to get exclusive leads from potential clients actively searching for your legal services in your area.

The best part is that it's a pay-per-lead program, which means that you only pay for qualified leads. This helps you capture market share and get ahead of your competition.

Positive reviews from past clients can have a huge impact on your law firm’s visibility in search results. Not only that, but they can help to build trust and convert law firm leads into clients.

Encourage your clients to leave reviews on Google, Top Rated Local and other sites. Make it easy for them by providing a link to your firm’s profile in a follow-up email after a client's case has been concluded, or by embedding a reviews widget on your website.

To reach potential clients on multiple platforms, you need to invest in multi-channel advertising. This could include pay-per-click (PPC) ads on Google, display ads on other websites and social media ads.

Each of these channels has its own advantages and disadvantages, so it is important to do your research and find the ones that fit best with your firm’s goals. Using the right campaign across popular channels can drive big results for your law firm.