Why Your Small Business Needs a Professional Website Designer-Featured.jpg

Why Your Small Business Needs a Professional Website Designer

Picture this: Jane, a young entrepreneur, decided to open her dream bakery in her hometown. She believed that word of mouth and social media would be enough to drive sales.

However, after a few months, Jane noticed her competitor, who had a sleek website, was drawing more customers. Does this sound familiar?

Today, in our digital-first world, small business owners like Jane are often enticed to save money by going the DIY route for their web design.

However, even with the best DIY website builders, like Websites 360®, this may not always be the best option.

When it comes to small business web design, there are compelling reasons to work with a professional designer. Here’s why.

The first impression matters

We’ve all heard the saying, "you never get a second chance to make a first impression." In the realm of small business web design, this is particularly true.

According to research, users form an opinion about a website in just 0.05 seconds. If your website doesn't make a good impression immediately, potential customers might bounce.

A professional website designer ensures your website is not only visually appealing but also user-friendly, creating a positive first impression for visitors.

Expertise can save you time and money

Small business owners already juggle numerous responsibilities. Spending hours trying to figure out web design could be better spent on growing your business.

And in the long run, a poorly designed website could cost more in lost business opportunities.

Hiring a professional ensures you have an expert who knows the ins and outs of small business web design, which can save you both time and potential revenue loss.

Optimize for conversions

A beautiful website is just the start. You want your site to convert visitors into paying customers.

Professional website designers are trained in creating layouts that lead visitors towards a desired action, whether it's signing up for a newsletter or making a purchase.

For instance, consider an online shoe store. A DIY design might list products haphazardly, while a professional design would categorize them, add filters and place a clear call-to-action, improving the shopping experience and increasing sales.

SEO is key

Search engine optimization (SEO) is crucial in driving organic traffic to your website. If your website isn't optimized, it could be lost in the abyss of search engine results.

Professional designers can help to ensure your website is optimized from the get-go, making sure your small business stands out in search results.

Staying ahead of the curve

Web design trends change rapidly. What was in vogue a year ago might be outdated today. Professional website designers keep up with the latest trends, ensuring your website remains fresh and relevant.

Remember our friend Jane? She eventually hired a professional website designer, and her bakery started receiving more online orders and walk-ins. Her website became a reflection of her brand, and customers loved the seamless experience.

Wrapping up

The digital landscape is competitive. A professional, modern website can help your business stand out from the competition and get noticed.

At Websites 360, our website builder is easy to use and intuitive, even if you’ve never designed a website before. We also have a team of professional web designers who can help bring your vision for your website to life.

Ready to take the plunge? Learn more and sign up for your free trial.