CRM stands for customer relationship management, and at the end of the day, the primary purpose of having a small business CRM is to build stronger, longer-lasting relationships with your customers.

By keeping track of customer data, you’ll gain a 360-degree view of your customers. This will help you better understand what they want and need, how best to serve them and what products or services they might be interested in.

Building strong customer relationships will lead to more loyalty and can increase the average lifetime value of your customers.

If you’re keeping track of your customer data the old-fashioned way, like on a Rolodex or in a filing cabinet, you really only have access to customer data when you’re physically in your office.

Keeping track of your customer data with mobile CRM software means that, no matter where you are or what you’re doing, you can always access the customer data you need.

This is especially helpful for contractors and other businesses that serve customers in their homes or out of the office.

When you’re equipped with customer data that’s easily accessible any time and wherever you are, it gives you more information to better serve your customers. A small business CRM gives you the key data you need to make your customer service proactive instead of reactive.

By keeping track of things, like previous purchases and service history, preferences, complaints, etc., you can better anticipate customer needs and offer solutions before they even reach out.

The CRM will also help you identify common complaints and issues your customers may have, which can help you fine-tune your offerings to better serve your customers.

When you can properly manage all of your customer data in one place, you can start identifying different things that customers have in common, which will help you provide more personalized solutions for each of them.

With a CRM, you can segment your customer list in many different ways, which will help to enhance your email marketing and text message marketing efforts, as well as ad campaigns.

It’s not easy to find a single message that will work for all of your customers. With a CRM, you can segment your customer list, so that you can send the right message to the right people at the right time.

The right small business CRM will streamline your customer data into a single software solution that can be made accessible to your entire team — or anyone within your team you want to give access to.

This means that everyone on your team will be operating with the same information, which can help to provide a more consistent customer experience and more efficient service.

Centralizing your customer data also means that members of your team can add data about the customers they work with every day. This will expand your knowledge base and give you more data to work with.

CRM software is a powerful tool for gaining a deep understanding of who your customers and leads are and how they are interacting with your customers.

This is key for building strong customer relationships and getting repeat business, but it can also help you fine-tune your sales process by giving insight into how leads find you and what your lead flow looks like.

In essence, the right CRM will help you enhance your customer service, marketing and customer retention.