Most of the traditional forms of marketing are very one way.
Whether it’s a television ad or a billboard, you’re sending a message out to your audience. But they, in turn, have no real way to reply to that message.
With many different digital marketing channels, though, that’s a different story.
On social media, for example, your customers can reach out to you any time they want. They can comment on your ads or posts, give you feedback about your business, share user-generated content, like and share your posts and more.
Digital marketing is a two-way channel.
While traditional marketing is about helping consumers get to know your business, digital marketing is, in large part, about getting to know prospective customers.
Getting to know your customers on a deeper level is valuable for many reasons.
For one, the better you know your customers, the better you’ll be able to market to them. This will help you get better results for less and maximize your ROI.
Another good reason to get to know your customers is so that you can serve them better and earn their business again in the future.