First and foremost, your website should be easy to navigate. Potential customers should be able to find the information they're looking for without any trouble. The last thing you want is for someone to leave your site because it was too difficult to use.

Make sure all of your pages are well-organized and that your menus are clearly labeled. If you have a lot of content, consider using drop-down menus to keep things tidy.

Often, people visiting your website are looking for your contact information. Make it easy to find by having a Contact Us page, as well as including your NAP (name, address and phone number) on the footer of every page of your website.

These days, it's not enough to simply have a website — it needs to be mobile-friendly as well. With the majority of internet users now accessing the web via their smartphones and tablets, you can't afford to ignore this trend.

A responsive design will automatically adjust to whatever device someone is using, whether it's a desktop computer, a laptop, a tablet or a smartphone. This ensures that your website always looks its best and is easy to use, no matter what.

If you're not sure if your website is responsive, try viewing it on different devices — if it doesn't look good or is difficult to use, it's time for an update!

Content is still king when it comes to your website. Not only should all of your content be well-written and free of errors, but it should also be keyword-rich.

Including relevant keywords throughout your website helps to ensure that you're being found by people who are looking for the services you offer. It's important to strike a balance, though — too many keywords will result in your content sounding unnatural, which can turn people off.

A good rule of thumb is to include one or two relevant keywords per 100 words of text. In addition to including keywords in the body of your website content, be sure to use them in your page titles and descriptions as well.

Images are a great way to add some personality to your website and give potential customers a better idea of what it's like to work with you. But, it's a mistake to rely too heavily on stock images.

Instead, include images of your real-life team hard at work cleaning homes, as well as before and after photos of your work. After all, that's what potential customers are interested in seeing!

When selecting images, be sure to choose high-quality, professional photos. Poorly lit or grainy pictures will only reflect poorly on your business.

If you don't have any, consider hiring a professional photographer for a day to get some great shots of your team and work. It's worth the investment!

When it comes to your website design, less is definitely more. A clean, simple aesthetic is always best. Not only does it look more professional, but it's also easier for visitors to navigate.

Avoid cluttered designs with too much text or too many images. Stick to a minimalistic approach, and use white space to your advantage.

And, when in doubt, always err on the side of simplicity. Your website should be easy to use and understand — if it's not, you risk losing potential customers.

Website forms are a great way to collect valuable information about your customers, like email addresses, phone numbers, etc. They also make it easy for customers to request appointments and estimates.

That said, website forms should be quick and easy to fill out. The last thing you want is for potential customers to get frustrated and give up before they've even had a chance to reach out to you.

To that end, keep your forms short and sweet. Include only the most essential fields, like name, email address and phone number. And, if you're asking for more detailed information, be sure to explain why you need it and provide real value in exchange.