Having a professional-looking, SEO-friendly, responsive website is the first step toward connecting with new and existing customers online, which is something that is an absolute must amid the coronavirus pandemic. However, it’s just the first step.
Your website is your business’ main hub online, and it’s where you send people to learn more information about your business, learn about the goods and services you offer, and learn more about your industry as a whole. However, it doesn’t do a lot when it comes to maintaining strong connections with customers.
If your small business is like many, you’ve had to adapt to coronavirus in more ways than one, and you may have even had to temporarily close your doors. But, even if you’re not actively in business at the moment, it behooves you to stay relevant by staying in touch with your customers, and that’s where email marketing comes in.
Most forms of digital marketing, like paid ads and SEO, are about getting your name out there in front of new customers and building more awareness around your brand. But, email marketing is unique in that it’s all about building deeper connections with your existing audience, and that’s something all small businesses should be focusing on at a time like this.