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Tips for Building an HVAC Website That Converts

Not every HVAC website is made equal.

Having a website for your HVAC company opens you up to a whole new world of possibilities when it comes to marketing your business and getting your name out there. However, it’s important to know that not every HVAC website is made equal.

Anyone can build their own website — especially with Websites 360®’s super easy-to-use website builder — but not everyone knows how to do it well. And the fact of the matter is that, while having any website is better than no website at all, if you want to actually get a return on your investment, you need to figure out how to make it convert and stand out online.

Here are a few tips to help you build an effective HVAC website:

#1. It all starts with having the right domain name

Your domain name — AKA your web address — is essentially the front door to your website, so it’s easy to see why it’s important to get right. The domain name you choose affects everything from the first impression you make on new visitors to how your website ranks in the SERPs (search engine results pages). Here are a few guidelines to consider while picking a domain name:

  • Use your business name if possible - In the vast majority of cases, you’ll want your domain name to be the same as your business name. The rare exception might be for businesses with names that are misleading or confusing.
  • Make it short and simple - Your domain name should be easy to type, which means that it should be short, sweet, and simple — make sure that it’s not too complicated or difficult to spell.
  • Make it SEO-friendly - If possible to do so naturally and without awkward keyword stuffing, using keywords or geotags in your URL can help to make it SEO friendly.
  • Use the right domain extension - In general, HVAC companies will want to use .com instead of .org, .net, etc.

#2. Keep it simple

Too often, we see businesses get caught in the weeds when building their website, and you’ll be glad to know that keeping it simple is the way to go. Not only will this help you to stay sane while building your website, but you’ll actually create a better experience for your users as well, which will mean more time on your site and, hopefully, more conversions.

The main goal of your website should be to send a clear message about who you are and what makes you different to potential clients. The last thing that you want is to confuse that message by letting your site get cluttered with an excessive amount of graphics, boxes, images, etc.

An effective, convertible HVAC website is one that is organic, clear, and straight to the point.

#3. Make it mobile-friendly

Not so long ago, when someone was searching for an HVAC company on Google, they’d do so from a desktop computer or at least a laptop. The complete dominance of mobile phones over the last decade or so has changed all of that though. With the full might of the internet conveniently in their pockets, most people will search for an HVAC company using their mobile phone these days, and you need your website to be ready.

In the days of mobile-first indexing, it would be disastrous not to have a responsive, mobile-friendly website. A responsive site is one that can adapt and rearrange based on the device it’s being viewed on, and it’s the first step toward making a site mobile-friendly. It’s also important that the navigation is clear, images are easy to see, text is large and formatted in a way that makes it easy to read, and buttons are clickable, no matter what device the website is visited on.

#4. Be clear about who you are and what you do

The second someone comes to your website, you want them to immediately be able to tell what you do and what you have to offer. It doesn’t create a positive user experience when people have to search around your website to figure out what kind of services you offer, and it’s only going to hurt your bounce rate (the rate at which people visit your website and then immediately click away), which will also hurt your organic search rankings.

With so many other HVAC companies out there competing for the same clients you are, people have a ton of options and won’t be patient if they have to search around to figure out what you do. That’s why it’s essential that you make it abundantly clear to them right away by prominently displaying a description of who you are and what you do.

In addition to ensuring that you have clear, easy-to-read content that clearly explains what you have to offer, it’s also important that you choose the right images for your website, particularly when it comes to the hero image on the homepage. Any image you choose for this very-important bit of real estate should be a clear-cut visual representation of your business or services.

#5. Make it streamlined

When it comes to branding, almost nothing is more important than being consistent, and that’s also true when it comes to branding for your website.

Whether a visitor is on the home page, a landing page, or even the Contact Us page, you want it to be clear that they’re still on the same site by ensuring that the color scheme, navigation bar, fonts, and tone are all cohesive.

Streamlining the design of your website will make it look professional, and consistent branding in this way will help to establish trust in your brand.

Take the first step toward building an HVAC website that converts!

Whether you want to make your own HVAC website or you’re interested in working with a professional who can help you get it right, there’s no better option than Websites 360®. Get started today!

Originally published on 1/14/20