The whole point of your website is to be found!
There are so many different kinds of websites that you could build to represent your business online. But, whether you decide to pay thousands of dollars to have someone build a fully custom site for you or you decide to save money by building your own website, at the end of the day, it doesn’t really matter what kind of website you have if it doesn’t show up in the organic search results.
You can put all of the time, energy, and money in the world into your website, but if no one sees it, what’s the point? But, how do you ensure that your website is visible online? Through SEO (search engine optimization)!
SEO is the process of increasing the visibility of your website by improving its ranking in the SERP (search engine results pages), therefore, increasing both the amount of traffic to the site and the quality of that traffic.
When most people think of SEO, they think of writing keyword-rich page content. Content is king when it comes to SEO, and I’m not debating that, but content also isn’t everything. There are many things that can affect how your website organically ranks in the SERP, and believe it or not, that includes the design of your website.