Imagine that you're strolling through your favorite supermarket's aisle and suddenly your eyes land on that distinctive shade of red — Coca-Cola. Or maybe it's the sight of those twin, golden arches while you're driving — McDonald’s.
Without even realizing, these symbols evoke certain feelings or memories in you. This isn't by accident. It’s branding, and it's powerful.
Now, consider your small business. How can you achieve that level of recognition and trust? The key is consistent branding across all marketing channels.