For an e-commerce store, there’s nothing more important than having a great product page.
There are so many reasons to make creating great product pages a top priority when building your website. Not only do your product pages inform people of what the product is and why they should buy it; when done right, product pages are powerful in terms of SEO (search engine optimization).
When built correctly, your product pages will help to increase your conversions as well as your website’s ranking on the SERP (search engine results page). However, if you do it wrong, you’re not likely to get the results you want, no matter how many marketing dollars you throw at it.
To put it simply, when it comes to designing product pages, there’s a lot on the line, and it’s important that you get it right.