The Benefits of Working With a Web Designer-Featured.jpg

The Benefits of Working With a Web Designer

With 81% of Americans now owning a smartphone, more people than ever have the power to access the internet right in their pocket. Naturally, increased access to the internet has led to increased use. Now, 9 out of 10 American adults use the internet.

People are spending their time online connecting on social media, reading the news, shopping and, you got it, looking for hair salons, restaurants, roofers, dentists and other small businesses.

In the good ol’ days, having a small business website was nice but not absolutely necessary. It was like the icing on the cake to a small business’s brick and mortar location and/or traditional advertising. But, those days are gone.

People aren’t looking for businesses in the Yellow Pages anymore. They’re looking online, and if you want to earn their business, you need to be there when they do.

Suffice it to say, having a small business website is no longer negotiable.

To hire a web designer or not to hire a web designer — that is the question

Knowing that you need a small business website is one thing, but actually building one is a whole other matter.

Back in the day, when having a website was still optional for many small businesses, websites were also incredibly expensive to build.

Building your own website was virtually unheard of, and a small business that wanted its own website was expected to shell out lots of cash to work with a professional web designer. Luckily, though, that’s no longer the case.

These days, small business owners have the power of Websites 360® on their side, giving them everything necessary to build a beautiful, modern website that’s everything they need it to be.

With Websites 360, and the many other DIY website builders out there, building your own website is easy for anyone, even without a lot of technical skill or coding knowledge.

That means that business owners these days have a choice to make. Do you save the money and build your own website, or do you work with a professional designer?

3 reasons to work with a web designer

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Reason #1. You don’t have a lot of time

To say that small business owners are busy is probably the understatement of the year. Small business owners are highly motivated to succeed, which is why they average almost twice as many hours of work per week than their employees and, often, even work weekends.

The average business owner doesn’t have a lot of time for much else than running their business, and if they have a family and/or other responsibilities, they’re even busier.

This doesn’t leave a lot of time for building a website. And, although, the right website builder makes it faster and easier to build your own website, it’s still going to take some time for you to make it everything you want it to be.

When you choose to hire a web designer, you don’t have to carve out free time in your already-packed schedule for website design. You can focus on your small business and let your web designer focus on building a great website for your business.

Reason #2. You want custom features

Most small business websites don’t need to be too involved, and your typical website builder is more than capable of building a website that will meet their needs. However, some small businesses need a little something extra in their website.

If you have custom features in mind, your best bet may be to hire a professional website designer to get exactly what you want. However, before you do, it’s always worth it to figure out whether or not you can get the features you want with a website builder.

When you combine Websites 360 with the might of Marketing 360® — the only all-in-one digital marketing platform of its kind — you can do a lot more with your DIY small business website than you might think.

Just a few of the many next-level features you can get with Websites 360:

  • Payments - Set up an easy-to-use shopping cart and accept payments securely.
  • Scheduling - Allow customers to book appointments with specific staff members, reserve equipment, sign up for classes and more.
  • Forms - Create custom forms for your website that integrate with your CRM.

Reason #3. You need a little extra talent and creativity

Having an intuitive drag-and-drop editor and an entire library of professional (and, of course, fully-customizable!) design templates to choose from is a great start. But, it’s just that — a start.

No matter how great the template or how easy the website builder, you need to be able to make your website your own and reflective of your business. At the very least, this involves choosing a color scheme, selecting images, writing copy, building buttons, designing the navigation and formatting each page.

The right website makes every aspect of building your own website easier, but if you don’t have an eye for design and don’t know where to begin building your website, you may benefit from a little professional help.

If there’s one thing to be said for website designers, it’s that they know how to make your site look good.

Good website designers keep up with the trends and know what converts and what doesn’t. Best of all, they know how to bring your vision to life.

Get the best of both worlds with Websites 360

The above consists of just a few of the many reasons you may want to work with a designer, but what if you didn’t have to choose between hiring a professional or doing it yourself? With Websites 360, you don’t have to.

When you choose Websites 360, you’ll have everything you need to build your own website. Plus, you’ll have Marketing 360’s expert design team behind you, ready to help with whatever you need.

Outsource individual tasks to our professional design team whenever you need expertise, or let our designers build your website from the ground up. With Websites 360, you can be involved as much or as little as you’d like.

Get started today by choosing your website design template!