Social media is a great way to reach out to potential customers and connect with your audience. But it's also a crowded space.
There are billions of people using social media, and most businesses are competing for attention. This is where video comes in.
Video content is more likely to be seen and shared on social media than any other type of content. In fact, video posts on Facebook have more organic reach than any other type of post.
If you want to stand out on social media, start using video content.
When creating videos for your social media profiles, make it a point to catch the attention of your viewers in the first few seconds. Remember, most social media users won't watch your video for more than a few seconds unless they have a reason to.
Here are a few tips for creating social videos that demand to be watched:
- Make it short - Videos under two minutes tend to perform best on social media.
- Use captions - Most Facebook video is watched without sound, so make sure your video has captions.
- Tell a story - People love stories. Share a customer testimonial or success story in your video to connect with your viewers.
Done correctly, video is a powerful tool that can help you stand out where your customers spend the majority of their time — on social media.