The Anatomy of a Great Roofing Website-Featured.jpg

The Anatomy of a Great Roofing Website

When people search for a local roofing company online, they have no shortage of options to choose from.

With so many roofing companies out there, you need to give people who visit your website a reason to stick around.

Unfortunately, if your website doesn’t meet their needs or can’t catch their attention within the first few seconds, they’ll just move on to the next roofer in the search results.

Having a website is an essential first step, and ensuring people find it is also a must, but none of that matters if people aren’t willing to stick around and learn more about your business.

The whole point of having an online presence is to encourage people to use your services, and in order for your website to accomplish that goal, it needs to be effective.

There are a lot of awesome roofing websites out there, and many of them have unique designs and layouts.

However, there are many common elements that the best roofing websites share, and it’s important to keep them in mind while building your own.

What makes a great roofing website

#1. Easy-to-use navigation

When someone visits your roofing company’s website, chances are, they’re not just perusing.

They’re looking for something specific, and that means that you need to make it easy for them to find it. In order to do that, you need to make sure that your website is easy to navigate and to search.

There are a lot of aspects of your website where creativity comes in handy, but the navigation isn’t one of them. You want the navigation of your website to be simple and basic so that it’s easy for your visitors to find exactly what they’re looking for.

Simple navigation will also make your website’s mobile experience better for visitors as well.

Learn more about designing a great navigation for your roofing website.

#2. Speed

Did you know that you have mere seconds to convince someone to stick around when they visit your website? That includes the time it takes for your website to load.

If your website loads slowly, it will lead to a much higher bounce rate, which is the rate at which people leave your website without visiting any other pages.

It will hurt your conversion rate, which is the rate at which visitors call you to schedule an appointment or estimate, or when they fill out a contact form on your website.

It wouldn’t be inaccurate to say that site speed is one of the most important factors of an effective roofing website, and there are many things that can slow your website down.

Using a cheap and unreliable web hosting service, failing to resize and compress the images on your website, and failing to enable browser caching are all things that can slow your website down.

Learn how to make your roofing website fast.

#3. A clear call to action

No one is looking at your website for the sake of general roofing knowledge. They’re either looking for a new roof or are in need of roof repair or another roofing service.

In other words, they’re visiting your website because they’re looking for a roofer, and that means that you need to make their next steps clear.

When you design your roofing website, you should have a specific goal in mind, and you should ensure that your calls to action (CTAs) are designed to help you reach that goal.

Your CTAs should be clear and easy to find, and that often means using white space effectively.

If there are too many elements around your CTAs, they won’t stand out, and your website visitors may not be willing to stick around and search for them.

Instead, you want to utilize white space surrounding your CTAs. This will draw the eye to them and make it clear as to exactly what visitors should do next to work with you.

#4. Testimonials

There’s a lot on the line when it comes to hiring a roofing contractor. Your average consumer doesn’t have extensive roofing knowledge, and they’re looking for someone they can trust to be honest with them about what’s going on with their roof and all of their options.

The roof is one of the most critical elements of the home in terms of safety, and that means that you need to hire the right contractor for the job.

How do you know which of the many roofers out there can be trusted with your home, especially when every one of them claims to be the best of the best?

There’s no way to know for sure what working with a roofing company is like until you’ve done it, but people can get a good idea when they read a roofer’s testimonials.

When you say you’re the best roofing company, it doesn’t mean a whole lot, but when your clients say it, it means everything.

Trust is a big thing for roofers, and you can help to establish some of it by including testimonials in many different areas of your website.

#5. An SEO-friendly design

You can design the most beautiful website in the world, but if no one can find it, it doesn’t matter what it looks like. There are many things that can affect how your website ranks in the organic search results, which includes adding keyword-rich content on a regular basis.

But, believe it or not, SEO (search engine optimization) isn’t just about content; the design of your website also plays a role.

Everything from the URLs you choose to the time it takes for search engines to crawl your website has an effect on how it will rank in the organic search results.

If you want your website to be found, then it’s critical to design it with SEO in mind.

Want your website to dominate in the SERP (search engine results pages)? Learn how to design it for SEO in my previous blog.

Keep these tips at the forefront of your mind while building your roofing website with the Websites 360® website builder. Get started today!

Originally published 3/11/20