Having a beautiful website is great. But at the end of the day, even the most beautiful website isn’t worth all that much if no one sees it.
There are billions of websites. In order for your small business website to be effective, it needs to be visible to your customer base.
Search engine optimization (SEO) is a key part of making your website more visible on search engines, like Google and Bing. And although organic visibility requires ongoing content creation and optimization, it starts with your website.
Website builders make it easier — and more affordable — than ever before to build a great website for your business, but it’s important to make sure that any website builder you choose is set up for SEO success.