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Mobile Specific Website or Responsive Website?

As mobile phone and tablet usage continue to surge, so does the importance of having a mobile-friendly website. At the onset of our platform's development, we had two directions that we could have gone in to provide our customers with websites that worked across all devices.

The first option was to create a separate mobile website, in addition to the desktop version, for each customer website. This approach required having separate URLs and managing unique content for the mobile-specific website.

The second option was to leverage responsive design. Responsive design is an approach aimed at building sites that provide optimal viewing experiences across all types of devices. There is only one URL and one set of content to manage. A site designed with responsive design adapts the content to the screen size available by using fluid grids and images. Here’s a Websites 360® customer website showing a responsive design in action:

Wellaware Website on Multiple Devices

There has been an ongoing debate whether it’s better to have a separate mobile website or a responsive website. But recently, Google recommended responsive web design for mobile websites. Google even went so far as to say that responsive design is the industry’s best practice, especially if SEO (search engine optimization) is important to you. Needless to say, we are happy we chose responsive web design for our platform, and even more so that we chose it for our customers.

If your website is already built with responsive design, congratulations! You're ahead of the curve. If not, contact us. We’d love to get you set up with a beautiful and responsive website that will make your web presence a whole lot better.